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Yamaha Focuses To Grab 10 Percent Market Share
Currently, Yamaha has a 3.1 percent share only. Yamaha is planning to drop in Rs. 200 crore in order to ramp up an assembly capacity in India in the next two years. According to Koji Arai, Director and Chief Sales Officer, the company target to increase sales to over 3 lakh units in India in 2010, from 2 lakh units last year. He added that, exports from India will also grow up to 1.5 lakh units this year from 85,000 units last year.
Yamaha's plants in Faridabad factory has the installed capacity of 6 lakh units per year. Yamaha will be manufacturing 4.5 lakh units in 2010. Yamaha has invested Rs.600 crore and committed an investment of Rs. 800 crore. Yamaha is exporting its bikes to Africa, Latin America, Philippines and SAARC nations as well as Argentina. Miwa Kunihiko, senior executive officer, Yamaha Motor Co Ltd, said that, the company will ramp up capacity at the factory by increasing one more shift in case of more demand.
Yamaha launched YBR125, SZ 150 and SZ-X in the price range of Rs. 47,000 to Rs. 52,000 (ex-showroom, Delhi). Vivek Sharda, zonal business head (east) of India Yamaha Motor said that the company have receive a good response in the super bike category as well. The demand for super bikes still remain limited to metropolitan cities. Last year, the company sold 100 units in the super bike category, of which five were sold in Calcutta.
Yamaha is on the urge of launching a scooter model for India because ARAI said that Yamaha has been conducting a feasibility study and would soon launch a scooter model.
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