Mercedes AMG Exclusive Outlets In India Planned

By Ganesh

Updated: Saturday, January 25, 2014, 15:45 [IST]

Mercedes-Benz India is planning on setting up new showrooms in major Indian cities which will only sell the automaker's AMG branded sports cars. The company realises the sales potential of its high performance machines in the country and believes setting up exclusive showrooms for AMG models will enable it take a lead in the performance car segment in the country.

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These exclusive AMG outlets will cater to customers who want "exquisite style and design and demand high performance from their cars," according to Eberhard Kern, Mercedes Benz India managing director and CEO, ET reports.
"We have been successful with the AMG range and demand has been outstripping supply. We believe the segment has the potential for independent growth and could lead the performance drive in India," he added.

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Mercedes-Benz India began selling its AMG branded performance oriented cars here in 2010. Since then the company has sold over 200 cars. AMG vehicles range in price from INR 90 lakhs to over INR 3 crores, for their flagship SLS AMG sports car.

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This year alone, Mercedes launched three new AMG models in India - The G 63 AMG, the E 63 AMG and the most recent being the SLK 55 AMG convertible. These models are priced at INR 1.6 crore, INR 1.29 crore and INR 1.26 crore respectively.

Globally, Mercedes expects to sell over 25,000 AMG cars before the end of the year. Kern believes setting up of exclusive AMG showrooms will spur sales of these sports cars in India. Beside just selling cars, these AMG dedicated showrooms will also allow customers to get configure cars as per their requirements, thus eliminating their need to travel to the factory in Pune to do the same.

In related news, Mercedes-Benz India has also built a helipad at its Pune facility in order to ferry AMG customers.