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The Nissan Magnite has gone on to become a runaway success in the Indian market. The compact-SUV which went on sale in the country on the 2nd of December 2020, is said to have already received over 30,000 bookings since its launch. This roughly translates to a 1000 bookings per day since launch.
According to ET Auto, the booking numbers on Thursday (31st December 2020) evening were around 30,000 units, meaning the final tally could be even higher. Reports also suggested that the maximum number of bookings for the Magnite came in the last fortnight, the introductory period price point of Rs 4.99 lakh, ex-showroom came to an end.
Reports suggested that the demand for the Nissan Magnite across India in the last few days was so high that certain dealers had to stop accepting fresh bookings completely.
Dealers also told ET Auto, that the last day of 2020 saw a ‘mad rush' from customers wanting to book the Magnite before the end of the introductory price tag. The last day alone is said to have garnered over 5000 units of bookings for the Magnite. Experts believe that the final tally could reveal the Magnite as the ‘most booked vehicle of 2020'.
Reports also suggested that Nissan will have to increase the production of the Magnite at its Chennai facility. It also mentions that going by the dealers booking software, the Magnite could soon be sold out for 2021.
The Nissan Magnite has definitely become a game-changer, not only for the brand but also the segment. The compact-SUV undercuts all its competitors in the segment, while still offering a host of features and equipment.
Some of the features on offer on the Nissan Magnite include LED headlamps with LED DRLs, stylish alloy wheels, electrically adjustable & foldable ORVMs, 8-inch touchscreen infotainment system with wireless Android Auto and Apple CarPlay, wireless charging, digital instrument cluster, automatic climate controls, rear AC vents, 360-degree camera and many more.
The Nissan Magnite comes in a range of five variants: XE, XL, XV, XV Premium and XV Premium (O). The compact-SUV is offered with a choice of two engine options. This includes a 1.0-litre NA petrol producing 71bhp and 96Nm of peak torque and a 1.0-litre turbo-petrol churning out 100bhp and 160Nm of peak torque.
Both engines come mated to a standard five-speed manual gearbox, with the turbo-petrol unit receiving the optional CVT automatic transmission as well.
To add to its popularity in the Indian market, the Nissan Magnite recently secured an impressive 4-star safety rating at the ASEAN NCAP programme — here are the details.
Thoughts On The Nissan Magnite Demand In The Indian Market
Nissan seems to have finally cracked the code in the Indian market. After many failures from both the Nissan and Datsun brand, the Magnite has now changed the game for the Japanese brand, within just a month of its launch.
Nissan will now have to meet the demand in order to maintain the positive response in the market.