Maruti Suzuki Ignis Receives Over 5,000 Bookings: Achieves New Milestone

Maruti Suzuki has received over 5,000 bookings for the Ignis hatchback in the country. This new milestone has been achieved during the on-going Covid-19 pandemic, and the resulting nation-wide lockdown that was announced in the country.

Maruti Suzuki Ignis Receives Over 5,000 Bookings: Achieves New Milestone

Shashank Srivastava, Executive Director, Marketing & Sales, Maruti Suzuki India, confirmed this news while speaking to carandbike in an interview. The new Ignis went on sale in the Indian market during the month of February, before the nation-wide lockdown came into effect.

Maruti Suzuki Ignis Receives Over 5,000 Bookings: Achieves New Milestone

Mr Srivastava further added that the Ignis has been developed as the market demanded a more SUV-ish looking hatchback. However, it feels that the Ignis hatchback is a way ahead of time and it would take some time to make a huge impact. As a result, the company is pushing the Ignis hatchback with its marketing campaign across the country.

Maruti Suzuki Ignis Receives Over 5,000 Bookings: Achieves New Milestone

The Maruti Suzuki Ignis BS6 model retails at a starting price of Rs 4.83 lakh, while the top-spec ‘Alpha' variant gets a Rs 4,000 price increase and is offered with a price tag of Rs 7.14 lakh. All prices are ex-showroom (Delhi).

Maruti Suzuki Ignis Receives Over 5,000 Bookings: Achieves New Milestone

The latest iteration of the new model features subtle changes to its exterior and the interiors of the hatchback. This includes an updated front grille with chrome accents and surrounds, a redesigned front bumper, and a new front fascia with a larger and more prominent scuff plate. Additionally, the mid-spec ‘Delta' variant features a roof-mounted spoiler, roof rails and body cladding all around the hatchback.

Maruti Suzuki Ignis Receives Over 5,000 Bookings: Achieves New Milestone

On the inside, the 2020 Maruti Ignis features the brand's latest SmartPlay studio infotainment system that supports Apple CarPlay, Android Auto, and voice commands; among others. Other features on the BS6 Ignis are carried forward from its BS4 counterpart.

Maruti Suzuki Ignis Receives Over 5,000 Bookings: Achieves New Milestone

Speaking about the changes under the bonnet, the Ignis hatchback is powered by the same engine that is now updated to meet BS6 emission standards. The 1.2-litre petrol engine produces 83bhp and 113Nm of torque, and comes mated to a five-speed manual transmission as standard. The Suzuki Ignis is also offered with an optional five-speed AMT transmission on the mid-spec and the top-spec trims of the hatchback.

Maruti Suzuki Ignis Receives Over 5,000 Bookings: Achieves New Milestone

Alongside, the company has also seen a great response for the brand's compact-SUV, the 2020 Vitara Brezza. It has also achieved a new milestone, with bookings crossing 25,000 mark in the Indian market — here are all the details.

Maruti Suzuki Ignis Receives Over 5,000 Bookings: Achieves New Milestone

Thoughts About The Maruti Suzuki Ignis Receiving Over 5,000 Bookings

The Maruti Suzuki Ignis is an entry-level model that is sold under the brand's premium dealership chain, Nexa in the Indian market. With the new Ignis bookings crossing 5,000 mark, it will continue to sell in a steady sales volume for the company.

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Read more on: #maruti suzuki
Article Published On: Monday, May 18, 2020, 16:51 [IST]
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