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Tata Motors is said to be planning on introducing a brand new hatchback in the entry-level car segment in India. The new Tata hatchback will be positioned below the Tiago and will be the base model in the brand's product lineup.
Speaking to carandbike, Guenter Butschek, CEO, Tata Motors, stated, "There is still some market volume (in the segment) below the Tiago and Tigor, where we don't have a dominant play today - but where we would like to have a play."
Tata Motors has been experiencing impressive volume sales for their Tiago, Tigor and Nexon products in the Indian market. However, Tata Motors has failed to produce a true product for the entry-level hatchback segment. The brand did offer the Nano, however, it failed to create the same level of success as the others, after the initial hype.
The new entry-level Tata hatchback could also be based on the ALFA platform. This is possible as the new platform has the ability to operate in a wide range between 3.6 to 4 metres in length. Tata has already confirmed that the next-generation models of the Tiago, Tigor and the Nexon will be based on the new ALFA architecture, first seen on the upcoming Altroz premium hatchback.
The Altroz premium hatchback is the first product from the brand to be based on the ALFA platform. The hatchback also carries forward Tata Motors' all-new 'Imapct 2.0' design language and was first unveiled at the recently concluded 2019 Geneva Motor Show.
Tata Motors is working on an aggressive sales strategy with a number of product launches planned for the Indian market. The company recently launched the Harrier SUV in India. The next launch is confirmed to be the Altroz hatchback, which will be followed by the seven-seater Harrier-based flagship model, named the Tata Cassini.
Tata Motors at the Geneva Motor Show also showcased the concept form of its first micro-SUV, codenamed H2X and the electric version of the Altroz hatchback. Both models are expected to be launched in India sometime next year.
The new Tata Hatchback will be positioned in a segment dominated by Maruti. It will directly rival the Maruti Alto in the market. Maruti, on the other hand, is also working on updating the Alto hatchback, with new Maruti Alto already spied testing in India.
Thoughts On The New Tata Hatchback
The new Tata Hatchback will be positioned in a segment dominated by Maruti. Once launched in India, the new hatchback will be the entry-level product for Tata products in the market and will take on the likes of the Maruti Alto, Renault Kwid and the Datsun Redi GO.