New Honda City Commercial Mocks Rivals (Maruti Ciaz & Hyundai Verna) Indirectly — Calls Them "Toys"

Honda Car India has released a new commercial of their best-selling Honda City sedan. Though the Honda City TVC could've been neglected as a simple advertisement showcasing the car, the brand has indirectly mocked the City's rivals by calling them "toys".

New Honda City TV Commercial Mocks Its Rivals (Maruti Ciaz & Hyundai Verna) Indirectly — Calls Them “Toys”

It is only after halfway through the video when the commercial actually shows the car. Till then, there is only a narration telling how the ‘others' are trying to be just like ‘you' but they cannot.

New Honda City TV Commercial Mocks Its Rivals (Maruti Ciaz & Hyundai Verna) Indirectly — Calls Them “Toys”

A gentle twist to this line easily reveals that by ‘others' the Honda City TV commercial means the car's rivals. The new Honda City competes in the C-segment sedan category and has got three main rivals: Maruti Ciaz, Hyundai Verna and Toyota Yaris; among which the first two are the primary competitors.

New Honda City TV Commercial Mocks Its Rivals (Maruti Ciaz & Hyundai Verna) Indirectly — Calls Them “Toys”

The new Maruti Ciaz was launched only recently with several updates and improvements of the previous model. Meanwhile, the Hyundai Verna is the winner of the prestigious ICOTY (Indian Car Of The Year) 2018 title. Our comparison between Honda City, Maruti Ciaz and Hyundai Verna, will give you a better idea of the three cars.

New Honda City TV Commercial Mocks Its Rivals (Maruti Ciaz & Hyundai Verna) Indirectly — Calls Them “Toys”

As for the Honda City, the sedan was launched in late-2017, at a starting price of Rs 8.49 lakh ex-showroom (Delhi). The car is available in seven variants, of which the top trim (ZX diesel) costs Rs 13.56 lakh ex-showroom. The Honda City comes in both petrol and diesel formats as you would know already.

New Honda City TV Commercial Mocks Its Rivals (Maruti Ciaz & Hyundai Verna) Indirectly — Calls Them “Toys”

The 1.5-litre i-VTEC petrol unit makes 117bhp and 145Nm of torque. It comes mated to a 5-speed manual or a 7-step CVT unit. The 1.5-litre i-DTEC diesel unit, on the other hand, produces 98bhp and 200Nm of torque. The engine is available mated only to a 6-speed manual.

New Honda City TV Commercial Mocks Its Rivals (Maruti Ciaz & Hyundai Verna) Indirectly — Calls Them “Toys”

The next-generation Honda City has been unofficially teased and could come with a diesel-CVT combo. Currently, the new Honda Amaze is the only car in India to have a diesel engine mated to a CVT powertrain.

Thoughts On The New Honda City Commercial

The Honda City is one of the best-selling sedans in its segment and has got a market presence of around 20 years. The car is sold across 60 countries around the world and is one of the biggest revenue contributors for the Japanese brand. Regarding the new Honda City advertisement, we are leaving it to guys to share if it was really required to indirectly mock the car's main rivals.

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Read more on: #honda
Article Published On: Monday, September 17, 2018, 12:00 [IST]
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