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Nissan Great Online Shopping Festival 2013 Offers Online Car Purchase
Earlier this week, Nissan India announced it's intent to sell its vehicles online. Now, taking it one step further, the automaker has joined the on-going Great Online Shopping Festival (GOSF) 2013, by launching the Nissan.in/gosf site.
As part of the Google initiated, three day GOSF, Nissan is offering cash benefits ranging from INR 5.6 lakhs for the Teana to Rs 10,000 for the Terrano SUV. The special convenience scheme, which was started on December 11, will go on till December 13, during which customers will be able to books cars using credit cards and debit cards. Considering Nissan will hike its product price from Jan 2014, now would be the right time if you are looking to own a Nissan.
"The tie-up with GOSF will leverage the high traffic platform of Google in order to increase the purchase intent during the festival season for customers visiting www.nissan.in/gosf over the three days between December 11th to 13th," says Nissan in a statement.
Great Online Shopping Festival was started by Google in 2012 as a 24 hour event, during which participating retailers from across the country provided discounts and offers on a wide range of products, ranging from clothing to electronics to travel packages. This year GOSF has been turned into a bigger affair, with nearly 250 retailers participating in a three day long event, which started on December 11.
Commenting on the occasion , Mr. Nitish Tipnis, Director, Marketing, Hover Automotive India said, "We are delighted to partner Google India for this exciting Shopping Festival. Nissan's association with this hugely popular festival is yet another expression of our commitment to market our vehicles uniquely. Partnering with Google helps our association with the digital medium to enable brand Nissan and our dealers provide easier and convenient ways to purchase cars in India. This partnership strengthens and widens the customer base to the entire internet audience including smartphone users which is the largest traffic generator.
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