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Nissan Cars Online Purchase In India Announced
Purchasing cars via the internet, is quickly being adopted by a few manufacturers from around the world. The newbie to this group is Nissan India, who would soon make its entire product line available for purchase via the internet.
Mr. Nitish Tipnis, Director - Marketing, Hover Automotive India (Nissan's National Sales Company) commented on this development. He said, "Today most car buyers go online before making a decision so using the internet is a logical extension of the purchase cycle. At Nissan, we are putting in place suitable payment gateways with the help of specific car portals to ensure timely delivery and service at the time of purchase. The objective is to simplify the purchase cycle and delight the customer by making the entire sales journey quicker and more efficient with no compromise on service."
Nissan currently offers, luxury sedan Nissan ‘Teana', mid-sized sedan ‘Sunny', newly launched compact premium SUV Nissan ‘Terrano', compact hatchback Nissan ‘Micra', SUV Nissan ‘X-Trail', Nissan Evalia (MPV), and iconic sports car Nissan ‘370Z'.
Also Read: Mahindra Scorpio SUV Recalled
Question for thought! Is the e-commerce consumer the most evolved user online? And, do you think, Nissan retailing cars online in India, will help it's overall sales?
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