Royal Enfield Outpaces TVS; Becomes India's 4th Largest Motorcycle Manufacturer In The Past 3 Months

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Two-wheeler manufacturer Royal Enfield has outpaced TVS Motor Company to become the fourth largest motorcycle manufacturer in terms of sales in the Indian market over the past three months.

Royal Enfield sold 1,70,292 units in the period of November 2016 to January 2017, whereas TVS sold 1,18,489 units in the same period. TVS had a setback during this period mainly because of the demonetisation.

TVS Motor's key products are targeted towards mass segment and because of the cash crunch, the company struggled a lot and recorded negative sales growth from November 2016.

Apart from the demonetisation, the application of the new BS-IV emission norms is another hurdle for the two-wheeler manufacturers to forecast production. Royal Enfield does not have any motorcycle in the commuter segment, so it will not affect the company as much as TVS.

In the month of November, December and January, Royal Enfield sold 55,843, 56316 and 58133 units respectively, whereas TVS sold 5,359 37316 and 35,994 units in the same period. Which makes Royal Enfield the fourth largest motorcycle company in India.

CEO of Royal Enfield, Kaushik Madhavan said, "Himalayan has done exceptionally well. We are delighted with its performance and it is growing in numbers. Going ahead, we will have one big product this financial year, we will be launching something significant next year, we will have variants as well."

Before the demonetisation, TVS Motor Company was on the right track with healthy sales figures. The company sold 96,673 units in October 2016, whereas Royal Enfield sold only 58,379 units in the same month.

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Story first published: Friday, February 17, 2017, 13:02 [IST]
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