Hyundai is gearing up to launch the Ioniq, its electric vehicle and many of them already have billed it as a Toyota Prius fighter. The South Korean automaker will launch the Ioniq in a triple play which includes a hybrid, or pure electric or in a plug-in hybrid, which will come housed with both an engine and a rechargeable battery.
Some might say it's a copycat of Toyota's Prius considered as a breakthrough vehicle with superior technology in the world of hybrid cars. The Ioniq will be launched in Britain in October 2016 and is touted to challenge the Toyota Prius.
The Hyundai Ioniq follows the Fluidic Sculpture 2.0 design language and has the hatch finish just like the Prius. Highlights include the hexagonal grille, and vertical C-shaped LED daytime running lights adorn the Ioniq.
Material used on the Ioniq cabin are eco-friendly raw materials extracted from sugarcane have used as the headliner and the carpet. On the interior door pads, plastic combined with wood and volcanic stone have been used.