German luxury carmaker Mercedes-Benz has opened its first me Store in Asia at Tokyo Haneda Airport on Wednesday.
Being the first store in Asia, customers and interested people can find out about the brand, services offered and the range of vehicles the company has on offer. This can be done either through digital interactions or a face-to-face conversation.
Ola Kallenius, a Member of the Board of Management of Daimler AG, who is responsible for Mercedes-Benz Cars Marketing & Sales said, "All Mercedes me Stores, with their welcoming bistro and event concepts, are designed to appeal to both young and new customers."
"The opening of the Mercedes me Store in Tokyo marks the debut of this new sales format in Asia."
The first Mercedes me Store was opened back in 2014 at Humburg, followed by another one in Milan in May this year. Mercedes has plans to open more stores around the world, after it inaugurated its store in Asia.