Get Your Car’s EMI Paid For Ad Space On Your Car

Updated: Wednesday, July 17, 2013, 12:45 [IST]

Out Of Home advertising, a form of advertising which also includes using the exterior of automobiles as advertising space is pretty common with large commercial vehicles, public transport and private tour vehicles. But passenger cars are not generally looked at as a viable option for advertising.

However, Dreamers Media, Pune based advertising company hopes to capitalize on exactly this with its new scheme. As per the scheme, a person can purchase a car through Dreamers by paying a down payment of 25 percent with 5 years EMI. Dreamers will then cover EMI of the car for the first three years. In return, 40 to 60 percent of the car's exterior will be covered with ads. To be noted here is that Dreamers is not targeting commercial vehicles, but passenger vehicles only. In particular, groups with an annual income not exceeding INR 10 lakhs

There are a few conditions though. The car should have an on-road price of INR 6 lakhs or more, the car needs to be driven at least 1500 km per month in metros and 1000-1200 kms in tier II cities and the car should be kept clean.

Press Release

Dreamers media and advertising launches a revolutionary concept in the OOH space

The Concept:
Consumers who wish to purchase a car through Dreamers can avail of the offer by paying a 25% down payment with EMI tenure of 5 years. Dreamers will pay the EMIs for the first three years while the consumer will make the payments for the last two years; in return Dreamers will utilize 40 - 60 % of the customer's car space. This space is the commercial driver for Dreamers, which will then sign up both long and short term contracts with interested advertisers.

This new concept in in-transit advertising will engage with consumers for the first time directly through the passenger car segment and benefit allied industries - the direct beneficiaries being the Auto industry and allied arms like Banking and Insurance.

--Medium: Exterior of privately owned cars
--Current scope: All India
--Further expansion: Asia Pacific and Middle East (already offices in place)
--Target car range: Up to Rs. 6,00,000
--Target group: Middle income group with annual income less than Rs. 10,00,000 who feel a pinch in the pocket while paying their EMI's
--Material: Top quality Vinyl stickers printed using eco solvent inks.
--What we do: We pay the EMI's for those who buy new cars through our scheme and in turn we secure the exterior of the car for three years. They need to travel average 1500 km per month, keep the car clean, should not tamper with the sticker and VTS.