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Nissan has announced that the production of the Magnite has crossed the 10,000 units mark in India. The compact-SUV has achieved yet another milestone for the brand after just six months from its launch in the country.
Catering to the growing demand, the company has also increased its production operations at its manufacturing facility in Tamil Nadu. Nissan has started a third-shift to increase production at its manufacturing facility that employs over 1,000 of its workforce.
The company is working towards reducing the waiting period for the compact-SUV by adding another shift. With the third shift in place, it is expected to reduce the waiting time by a substantial margin.
The Japanese automaker launched the Magnite on December 2, 2020. It was offered with an introductory starting price of Rs 4.99 lakh, ex-showroom (India). This made Magnite the most affordable compact-SUV offerings in the country.
However, the company has issued a second price hike on the compact-SUV since its launch in the Indian market. According to Nissan, the increase in pricing is due to the rise in input and manufacturing costs. There has also been a substantial increase in logistics costs, which has also influenced the price increase decision — here are the details.
Commenting on this occasion, Mr Biju Balendran, MD & CEO, RNAIPL said, "We are glad to roll-out 10,000th Nissan Magnite in less than 100 days. Thanks to excellent support from all the supplier partners that the plant has been able to stabilize 3-shift production to meet the overwhelming market demand. We are now working round-the-clock to deliver high-quality cars at the earliest to our discerning customers."
The company is offering the Magnite compact-SUV in two petrol engine options. The naturally-aspirated unit produces a maximum of 71bhp and a peak torque of 96Nm and comes mated to a five-speed manual gearbox as standard.
On the other hand, the top-spec 1.0-litre turbo-petrol engine churns out a maximum of 99bhp and a peak torque of 160Nm. The turbo-petrol engine is offered with either a five-speed manual or a CVT automatic transmission.
The all-new Nissan Magnite is offered in four variants: XE, XL, XV and XV Premium. The Magnite is offered in a total of eight colour options: 5 monotone and 3 dual-tone schemes.
Thoughts About The Nissan Magnite Production Crossing 10,000 Units Mark
The rising demand for affordable practical vehicles has helped Nissan to make the most of its latest product launch, the Magnite compact-SUV. The Nissan Magnite is offered in a host of trims and powertrain options to suit the needs of buyers in the segment.
The Nissan Magnite rival the Hyundai Venue, Tata Nexon, Maruti Suzuki Vitara Brezza, Kia Sonet, and the Renault Kiger; among others in the Indian market.