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Due to the COVID-19 pandemic, India is under a lockdown till 14th April and it might even extend depending on the situation. In light of this, Tata Motors has opened an online booking facility of all the cars across its portfolio. There was also a video that was revealed by the company on social media confirming this news.
The process is really simple, the customer needs to go to the website and pick their favorite car, then one can book the car by paying a booking amount online. After this process, someone from the sales team will get in touch with the customer either via WhatsApp, email or video call to discuss the best offers, financing options, price quotation and an estimate for an old car for exchange value. Once the process is completed, the customer can either choose to pick up the car from the dealership or have it delivered at home.
During an online booking a customer, of course, will not be able to test drive or feel the fit and finish of the vehicle, but Tata has come up with a solution for that also. After you have booked the car, a test drive vehicle will be sent to the customer so that he or she can get a feel of it. However, when the vehicle will be delivered to the customer there will be no self pre-delivery inspection, which can be a major deal breaker for some of the customers.
Tata has already launched the all-new Altroz, a more powerful (automatic) version of the Harrier and facelifted versions of the Taigo, Tigor and the Nexon. The company also launched India's first all-electric compact SUV the Nexon EV, which we drove recently and really liked it.
Thoughts On The Online Booking System By Tata
Since India is facing a lockdown due to the current situation, Tata has come up with a really good strategy to let the customers buy a car. There are other manufacturers who have the online booking schemes, but Tata has moved a notch higher.