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Mahindra has released a new television commercial for the XUV300 which shows the upcoming compact SUV being drifted around like a boss by ace rally driver Gaurav Gill. The video also reveals the tagline of 'Set the Roads on Fire' for the Mahindra XUV300, which will arrive with the most powerful petrol and diesel engines in its class when it launches on February 14, 2019.
UPDATE: Mahindra Automotive has launched the XUV300 at a compelling starting price of Rs 7.90 lakh ex-showroom (India) — click here to know all the details (including variant-wise pricing).
The video starts off with Gill drifting the new Mahindra XUV300 around a road course on what appears to be a runway. He slides in and out of corners pushing the Mahindra XUV300 to its limits. The Mahindra XUV300 responds to the ace rally driver's inputs changing direction with ease and then lighting up its tyres as he goes into turns at full chat. Gill pushes the XUV300 even further as he drifts past an aircraft forcing the upcoming Mahindra to cock up one of its wheels in a move reminiscent of the way many hot hatches are known to behave when pushed through a corner.
Gill is then joined by another Mahindra XUV300 on the runway before he and the new SUV on the scene head to the great outdoors for some proper rallying fun. Gill treats the XUV300 like as if he was driving around in his souped-up XUV500 rally car bouncing and sliding across the loose gravel and sand of what appears to be a rally stage. Next Gill comes across a pretty lady who starts clicking images of the upcoming SUV. The scene then shifts to show Gill at an intersection being clicked. He waves at the lady ignoring the boor behind him before he concentrates on the SUV.
He slots the Mahindra XUV300's gearstick into first gear and finds himself back on the runway which fire trailing behind the rear wheels as he pushes the throttle pedal down. The TVC for the Mahindra XUV300 ends with the tagline/slogan, Mahindra will be using for the XUV300 - 'Set the Roads on Fire'.
The TVC's tagline for the Mahindra XUV300 points at the engines that will be found under the hood of the upcoming compact SUV. The Mahindra XUV300 will feature the most powerful diesel engine in the segment in the form of the 120bhp 1.5-litre turbocharged unit currently found in the Marazzo. The petrol powerplant in the XUV300 will be an all-new 1.2-litre turbocharged engine which is expected to outmuscle most of the upcoming Mahindra SUV's rivals as well.