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While the newly launched Skoda Kodiaq and the Octavia contributed to the company's growth in 2017, the Octavia RS also added significantly to the overall brand appeal in the country.
What makes the Skoda Rapid an excellent mid-size sedan? Dimension wise the Rapid is the widest among its rivals such as the Hyundai Verna, Honda City or the Maruti Ciaz. Also, the Rapid is the only sedan to be offered with both manual and automatic gearbox on both petrol and diesel versions.
On the design front, the Skoda Rapid is the most aggressive looking sedan compared to the conventional looking rivals. Apart from the Honda City and the Hyundai Verna, Rapid is the only other sedan with LED daytime running lights.
On the pricing front, the Skoda Rapid is competitively priced among its competitors making it an excellent choice for car buyers in India. Along with Skoda's build quality, the Rapid continued to lead the sales for the carmaker in India.
Coming back to Skoda's performance in 2017, the carmaker rebranded its retail outlets along with new customer-focused initiatives. Additionally, the four-year service care program offers a four-year warranty, four years (24 x 7) of Road Side Assistance (RSA) and a four year (optional) service package which led to a significant contribution towards increasing customer satisfaction and the ownership experience towards the brand.
Commenting on the strong business performance, Mr Ashutosh Dixit, Director - Marketing, Sales and Services, ŠKODA AUTO India said, "We have concluded the year well and are very happy with our performance in 2017. This 30 percent growth underscores the fact that we are optimally positioned with our current model range in India; the improved business performance reflects a well-devised strategy that is in moving in the right direction for us.
With the ŠKODA KODIAQ, we successfully launched a true game changer in October last year. The large SUV already represents an important pillar of ŠKODA's development in India. We are very optimistic with our SUV strategy for India. ŠKODA AUTO India will continue to push ahead with its model offensive campaign in 2018."
Skoda is on the offensive by offering premium products with excellent pricing for Indian car buyers. Many of the Skoda fans will agree to its superb build quality and the reason behind many car buyers opting to buy a Skoda vehicle in the country.