Volkswagen India achieved yet another milestone to its local success story by exporting the 2,50,000th India-made car to Mexico till date.
The India-made Volkswagen Vento is the highest selling car in Mexico in the entire passenger car market and makes up the bulk of car exports by Volkswagen to this geography at 2,10,000 units.
Volkswagen India exports to over 35 countries across four continents of North America, South America, Africa and Asia. The company has shipped more than 3,10,000 units to these geographies till date.
VW India began exporting cars to Mexico from 2013 with exports to there contribute more than half of the total shipments from its production plant in Pune.
The VW Vento replaced the Jetta Classico in the Mexican market. The made-in-India VW Vento immediately became a favourite car in Mexico owing to its design, robust build, highest safety standards, comfort and space - all of which ensured an impressive driving experience.
Said Dr. Andreas Lauermann, President and Managing Director, Volkswagen India Private Limited, "The growing popularity of India-made Volkswagen cars in markets like Mexico and others lays testament to our strong focus on quality products across all our manufacturing investments worldwide - in line with our think global, build local philosophy! India on its part has offered Volkswagen a rich mix of strong local market opportunity combined with manufacturing prowess that helps us serve the world with cars that are German in their soul and local in their flavour."
He went on to add, "We continue to invest in this opportunity and look forward to more successes from India in the years to come."
The Volkswagen Pune Plant has so far attracted an investment of over Rs 5,720 crore. The plant has achieved a localisation level of approximately 82 percent (without engines and transmissions). The facility boasts of a workforce of 4,000 employees and has been operating in three shifts since March 2016.
Volkswagen India has utilised the made-in-India opportunity well and is reaping benefits for the same. And it is indeed a proud moment for India that its India-made Volkswagen Vent is the third highest-selling car in Mexico.