Click it and Unblock the Notifications
BMW Open To Assembling Mini Convertibles In India
BMW is open to assembling the Mini convertible in India provided the sales of the cars reach a critical sales volume.
Speaking to PTI, BMW Group India President Philipp von Sahr said, "We can look at local assembly here, when we reach a critical mass in sales volume. That can happen some years down the line."
However, von Sahr stated the company does not want to make it a mass-brand for the sake of just increasing the volume by diluting the brand.
"Selling say 1,000 units as a premium brand and doubling that number at a lower price does not make much of a qualitative difference."
Mr. von Sahr made the comments at the launch of the new Mini Convertible in Goa.
Continue with Google