After the launch of GenX Nano, the new hatchback, from Tata Motors, the Company today announced a new initiative for its discerning customers—‘The Chosen Ones'*.
Through this campaign, Tata Motors presents an exciting opportunity for select GenX Nano customers to win an all-expense paid trip to Sanand and witness the roll out of their own Nano, which they have booked, at the manufacturing facility.
This is a first-of-its-kind initiative for India and yet another customer centric initiative, announced by the Company.
The campaign goes live today and to participate in this, car enthusiasts can book the all new GenX Nano by 18th of June, 2015 at their nearest Tata Motors dealership.
Post booking the car, the customers will receive an invite sms asking them to state why they would like to win a trip to Sanand to see their Nano roll-off the assembly line.
The top 20 lucky respondents will be selected through an audited process based on the eligibility. These lucky winners will be announced on the 24th of June and will be treated with an all-expense paid trip to Sanand on the 7th of July, 2015.
Through this campaign, customers will witness their cars roll-off the assembly line, they will be presented with its birth certificate and will also get an opportunity to name their car.
- All existing customers who have booked the car are eligible for this campaign
- This campaign is open only for customers who have booked or will book the XT and XTA variants.
- This offer is applicable across all states, except for Tamil Nadu and the Unión Territory - Pondichery.