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Hyundai ICC Fan Park To Screen ICC World T20 Matches Live
Hyundai Motor India, the official partner for International Cricket Council (ICC) since 2011 has announced live screening of all ICC World T20 matches at specially designated ‘Hyudnai ICC Fan Parks' in various places across the country.
Also Read: 10 Things To Know About Hyundai Xcent
The matches will be shown on giant screens in the Fan Parks between march 20th and April 06th. Nine such Fan Parks have been set up where Hyundai will also display the recently launched Xcent compact sedan,
The Hyudnai ICC Fan Parks are located in the following cities: Delhi NCR - Cyber Hub (Gurgaon) and Select City Walk (Saket); Mumbai - Highstreet Phoenix (Lower Parel); Chennai - Express Avenue; Bengaluru - Forum Value mall; Hyderabad - Prasad I Max; Kolkata - South City mall; Lucknow - Phoenix United; Ahmedabad - Alpha One; and Jaipur: Pink Square.
Besides the giant screens, a Giant Cricket Bat measuring 48 feet in length will also be displayed at The Great India Place mall (Noida) the Fan Park. Hyundai has also created a unique 3D structure of the ‘Xcent' that's enveloped by around 4,000 cricket balls on which fans can express their support for their favourite teams. This particular installation has been placed at the ICC Fan Park at Cyber Hub, Gurgaon.
Apart from screening the matches live Hyundai Fan Parks will also hold activities and campaigns to engage fans and provide them with opertunities to win exciting prizes.
‘Multiply The Blue In You' is one such campaign on www.bluebyheart.com where the customers can share unique moments out of their life which personifies the Hyundai blue and their passion for Indian Cricket Team. The participants have to share cheers & good wishes for Indian Cricket Team through video, text & image format along with a suitable caption by logging in through their Facebook /Twitter or Google+ .The lucky winners will stand a chance to win exciting prizes from Hyundai. The fans can play the gaming app - ‘Collect the Fuel' by visiting the Hyundai India's Facebook Page : http://www.facebook.com/HyundaiIndia
‘Blue by Heart' campaign has been specially conceptualized to connect Cricket fans and Hyundai. The colour blue is a brand symbol of Hyundai and the passion of cricket. ‘Blue by heart' campaign is a reflection of a true cricket enthusiast which represents Emotions, Oneness and Unity for the team as a fan and a follower. The campaign will be aired on TV, Print, and Digital media.
Announcing the Hyundai ICC Fan Park, Mr Rakesh Srivastava Sr. VP - Sales and Marketing, HMIL said, "We are very proud to be associated with ICC as the official partner. Hyundai Fan Park is a unique platform to enrich and strengthen our relationship with cricket fans and take our brand association forward. It gives us immense pleasure to organize the ‘Fan Parks' and we are positive that the cricket fans will surely enjoy the tournament in these Fan Parks."
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