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Tata Nano Looks To Shed Cheap Car Tag With Smart City Car Image
Tata Motors has been consistently recording loses for the past few months, with Jaguar Land Rover being the only profit making entity of the unit. The nearly stagnant sales of the Nano small car has not helped either.
The unsuccessful tale of Tata Motors' dream car, the world's cheapest car is known to all so we will not repeat it. As a result, the company has had to rethink its strategy for the micro car. Going forward, the Nano will no longer be marketed as an affordable car, but as a fun car, with the target customers mainly being the urban youth. A marketing strategy we all have witnessed with the latest Tata Nano TV ads.
Smart City Car
Confirmation regarding this came from Tata Group Chairman Cyrus P Mistry himself, who speaking during the company's 68th annual general meeting said, "We are now focusing on increasing the features and the perceived value of the Nano with every subsequent model launch." "We are now focusing on making it a smart city car and targeting the young customers," he added.
Better Features
Few of these changes have already appeared with the current model. More can be seen in the above leaked image of what is the 2015 model year Nano. Mistry also confirmed that the next gen Nano will come with power steering, better fuel economy (diesel engine), improved interiors and exteriors.
CNG Variant
The already delayed Nano CNG variant, meanwhile, will hit the road later later this. Hence, by next year the Nano will finally be available with the full range of powertrains for the first time in its history.
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