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Nissan - Apple iTunes Radio Team Up Announced
Apple introduced iTunes Radio as part of its recently launched iOS 7. The radio service, like many others like Pandora and Spotify allows users to stream music via their iTunes account. Apple might be a late entry into the relatively old business, but it already has found a strategic partner in Nissan.
The Japanese automaker became the first to formally announce its partnership with Apple to bring iTunes Radio to some of new models including the 2014 Rogue crossover, Versa Note and Leaf EV.
"We see iTunes Radio as an integral part of our new vehicle launches and 'big moments,' riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan's new models," said Jon Brancheau, vice president, Marketing, Nissan North America, Inc.
However, at this point in time Nissan will not actually equip its cars with iTunes Radio service. Rather, the focus will be solely on iAd on iTunes Radio. iAd is a system that allows developers to feature in-app ads and the Nissan will make use of this platform to merely advertise its campaigns.
"We're also adding iAd on iTunes Radio as a critical platform in support of ongoing campaigns, such as our college football and Heisman Trophy Tour initiatives. It's a great way for Nissan to reach the right audiences in the right markets," Brancheau added.
Meanwhile, Apple has big plans for the auto industry. As announced earlier this year, the tech giant plans to introduce iOS-in-the-car. Considering major car makers adopt it, this feature will be, in many ways, an extension of an iPhone's iOS in the car's infotainment system.
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