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Jaguar Land Rover To Open Manufacturing Facility In Brazil
Tata Motor's owned British luxury car maker, Jaguar Land Rover, will soon start work on a manufacturing facility in the South American nation Brazil. The factory will be set up with an investment of 1 billion reais ($436.9 million or INR 2725 crores).
The automaker has not released an official statement about its plans yet, however, the news was snagged by Reuters from its sources in the local government. As per the sources the manufacturing facility will come up in the city of Itatiaia in Rio de Janeiro.
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The facility could start production as early as 2015, according to the sources and will employ a workforce of anywhere from 500 to 700.
Jaguar Land Rover's expansion into South America is part of its larger plan to spread its wings in markets with plenty of demand for its vehicles. The other country where JLR is concentrating its efforts is China.
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JLR is not the only company to decide on setting up manufacturing facilities in Brazil. In fact, the big three from Germany - BMW, Mercedes-Benz and Audi - have already stated their plans to build plants in the South American country.
The driving force behind the sudden increase in activity in Brazil is credited to the government's decision to raise taxes on imported vehicles, just like in India. At the same time automakers will also be awarded with incentives in the form of relaxed taxation if they produce vehicle locally.
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