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Marathon Watch Teams Up With Jeep For A Historic Timepiece Collection
In a notable collaboration that bridges the gap between automotive and horological excellence, Marathon Watch and the Jeep brand have unveiled the Jeep x Marathon collection. This exclusive range of timepieces is a tribute to the rich military heritage shared by both entities, drawing inspiration from the Willys MB and the modern Jeep Wrangler Rubicon, vehicles that played pivotal roles in World War II. The collection is designed to reflect the "General Purpose" military specification, embodying the functional and rugged spirit of its inspirations.
The Officer's Series within the collection showcases two 41mm field watches that boast updated dials and are encased in 316L steel with a parkerized finish, offering both hand-wound mechanical and quartz versions. Meanwhile, the SAR Series presents two watches that capture a timeless military aesthetic, complete with a 15-minute count-up indicator and a distinctive "red line" reminiscent of Jeep dashboard instruments. These features are complemented by a 60min/120-click unidirectional dive bezel and 300m water resistance, ensuring durability and functionality.
Each timepiece in the collection is further distinguished by engraved Jeep brand logos on the case backs and comes packaged in limited-edition tin boxes, making them collectible items. Available exclusively at Marathonwatch.com and through select authorized dealers, the Jeep x Marathon watches are priced between $500 to $1,500 USD.
Marathon Watch has been a stalwart in manufacturing timing instruments for the Allied Forces since its inception in 1939, combining over 80 years of military durability with Swiss engineering. On the other hand, the Jeep brand is synonymous with off-road capability and is currently embarking on a global electrification initiative. By 2025, all Jeep brand vehicles in North America will offer an electrified variant, highlighting the brand's commitment to innovation and sustainability.
This collaboration aims to resonate with both "Jeep people" and "watch people," uniting them through shared values and a purposeful design that caters to consumers seeking durability, functionality, and a piece of history. The Jeep x Marathon collection not only pays homage to the past but also celebrates the ongoing legacy of these two iconic brands.
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