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Kumho Tire Hosts Engaging Driving Experience Event In Milan To Showcase Innovations
Kumho Tire, the Seoul-based tire manufacturer, recently hosted a Driving Experience Event at the Vairano Circuit near Milan, Italy, on Sunday, 21st April. This event marked a significant opportunity for European customers to experience the performance of Kumho's products firsthand. High-ranking executives, including President & CEO Jung Il-taik and Head of Sales Division Lim Seung-bin, were in attendance, underscoring the importance of the event for fostering closer ties with the European market.
The company has reported a consistent upward trajectory in Europe, with an average annual sales growth exceeding 20% over the last five years. Notably, last year saw a remarkable 44% increase in sales, a testament to Kumho's tailored research and development strategies for the European market. This success is further highlighted by high scores in tire performance tests from prestigious German auto magazines ADAC Motorwelt and Auto Bild.
As part of its marketing efforts, Kumho Tire also leveraged its premium partnership with AC Milan by inviting business partners and consumers to a match against Inter Milan at the San Siro Stadium. This Big Match Day event served as an entertainment platform for special sponsors and showcased Kumho’s commitment to engaging with its audience through high-profile sporting events.
President & CEO Jung Il-taik shared his vision for the company's future, stating, "This year, we have set the biggest-ever sales target in our history at KRW 4,560 billion. We plan to focus on improving our profitability through both quantitative and qualitative growth." He emphasized the company's intent to continue leveraging its technological prowess and quality to enhance the driving experience for users.
Head of European Sales Division Tony Gangseung Lee commented on the strategic importance of the event, "The idea behind the event was to offer our European business partners an opportunity to experience first-hand the brilliant performance of our products." He highlighted Kumho's commitment to expanding its sales network through personalized promotion, sales, and marketing campaigns.
Kumho Tire has established official global partnership agreements with several prominent football clubs in Europe, including AC Milan, Tottenham Hotspur, Bayer 04 Leverkusen, FK Mladá Boleslav, and BSC Young Boys. Additionally, it is an official sponsor of the NBA and NBA G leagues in North America. These partnerships are part of Kumho’s broader strategy to get closer to customers worldwide and reinforce its position as a premium brand.
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