Tata Tiago Smart To Creative+ Ranked: Which Variant Is Worth Your Money?
Tata Motors has launched the new Tiago hatchback in India at a starting price of Rs 6.99 lakh (ex-showroom). The hatchback is available in multiple variants, including Smart, Pure, Pure+, Pure+ A, Creative, and Creative+ trims.
New Tata Tiago Variants Ranked
Every variant is also offered with a CNG powertrain option, making the Tiago an even more attractive choice for buyers seeking lower running costs. Here, we rank the variants based on their pricing, features, and overall value proposition.
Smart (4.69 Lakh) - Rank 6

The Smart trim is the most affordable variant in the new Tata Tiago lineup. It is available with the 1.2-litre petrol engine and a factory-fitted CNG option, both paired with a manual gearbox. Priced from Rs 4.69 lakh (ex-showroom) under Tata Motors' BaaS program, the Smart variant offers the lowest entry price in the Tiago range.
Despite being the base trim, it provides a practical and cost-effective ownership experience for buyers looking to enter the hatchback segment without stretching their budget. For customers prioritising affordability, fuel efficiency, and low ownership costs, the Smart trim serves as an excellent starting point in the new Tata Tiago lineup.
Smart Variant Features |
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Pure (5.49 Lakh) - Rank 4

The Pure variant adds more to the Smart trim by adding several comfort and convenience features that significantly improve the ownership experience. Buyers get all four power windows, electrically adjustable ORVMs, steering-mounted controls, rear defogger, height-adjustable driver's seat, central locking with flip key, and Bluetooth connectivity for the instrument cluster.
For a relatively small premium over the Smart trim, the Pure variant offers a much more modern and user-friendly package, making it a sensible choice for everyday city users without exceeding the budget.
Pure Variant Features |
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Pure+ (5.99 Lakh) - Rank 1

The Pure+ trim is where the Tiago begins to feel like a premium hatchback. It introduces a 20.32 cm touchscreen infotainment system with wireless Apple CarPlay and Android Auto, cruise control, reverse parking camera, four speakers, ESP with traction control, hill hold assist, and tyre pressure monitoring.
This variant delivers one of the strongest value propositions in the lineup as it combines modern technology, enhanced safety, and everyday convenience features without a significant jump in price. For many buyers, the Pure+ could be the best value for money variant available in the Tiago lineup.
Pure + Variant Features |
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Pure+ A (6.49 Lakh) - Rank 3

The Pure+ A variant adds several premium comfort features that make daily driving more enjoyable. It comes equipped with automatic climate control, rear AC vents, push-button start, automatic headlamps, rain-sensing wipers, rear parcel tray, connected LED tail lamps, and stylish Hyperstyle wheels.
This trim is ideal for customers who spend a lot of time behind the wheel and want additional convenience features without moving into the more expensive Creative variants. For buyers who prefer city driving and automatic gearbox, this could be the better choice.
Pure+ A Variant Features |
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Creative (6.99 Lakh) - Rank 2
The Creative trim introduces a substantial upgrade in technology, styling, and premium appeal. It features a larger 26.03 cm HD touchscreen, 360-degree camera, blind-view monitor, LED projector headlamps with DRLs, diamond-cut alloy wheels, auto-folding ORVMs, cooled glovebox, and several cosmetic enhancements.
This variant transforms the Tiago into a feature-rich hatchback. Buyers seeking a premium ownership experience without stretching to the top-end model will find the Creative variant particularly attractive.
Creative Variant Features |
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Creative+ (7.29 Lakh) - Rank 5

The Creative+ sits at the top of the Tiago range and offers every feature available on the hatchback. It adds connected car technology with over 35 smart features, wireless phone charging, LED fog lamps, dual-tone roof, additional USB charging ports, and other premium enhancements.
For customers who want the most feature-loaded Tiago possible, the Creative+ is the ultimate choice. It combines modern connectivity, advanced convenience features, and premium styling elements to deliver the most complete package in the lineup.
Creative+ Variant Features |
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Our Thoughts
The Smart and Pure variants focus on affordability and practicality, while the Pure+ and Pure+ A variants offer the best balance between features and value. The Creative and Creative+ trims target customers looking for a premium hatchback experience with segment-leading technology and convenience features.
The Tiago lineup offers something for every type of buyer, from budget-conscious customers to those seeking a feature-rich hatchback. Interested buyers are requested to visit their nearest Tata Motors dealership to compare the variants and choose the one that best fits their needs, budget, and driving style.


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