Tata's Most Luxurious Avinya EV To Use Chery-JLR Electric Platform: Launch Expected In 2027

Tata Motors is set to launch its most luxurious electric vehicle, the Avinya, in 2027. The upcoming premium EV is expected to utilise a platform sourced from the Chery-JLR ecosystem, a move that could accelerate development timelines while helping reduce production costs.

Tata Avinya EV To Be Based on Chery-JLR Platform

The Avinya is one of Tata Motors' most well-known concept vehicles and represents the brand's vision for future premium electric mobility. Several design elements first showcased on the Avinya concept have already found their way into newer Tata models, including the Sierra SUV.

Tata Motors owns the JLR Group, and the Avinya was initially planned to be based on JLR's Electrified Modular Architecture (EMA) platform. However, in an effort to improve competitiveness and speed up development, the company has reportedly decided to utilise the Freelander platform developed jointly by Chery and JLR under the CJLR partnership.

The prototype of the Avinya is expected to be unveiled later this year, with its market launch anticipated in 2027. Adopting the Chery-JLR's Freelander EV platform will enable Tata Motors to share key components, electronics, software, and other critical systems, helping smooth development and manufacturing.

Why Chery-JLR Platform?

China's electric vehicle ecosystem is widely regarded as one of the most cost-effective and advanced in the world. The country remains a global leader in EV technology and is a major supplier of batteries, software solutions, and automotive supply chains. Using the Chery-JLR ecosystem could allow Tata Motors to localise several components and electronic systems which reduces costs.

As a result, Avinya's series production could become significantly more cost-efficient, enabling Tata Motors to price the vehicle competitively within the premium electric SUV segment. The Avinya brand is expected to expand into multiple body styles, including a large three-row electric SUV.

Tata Motors has recently commenced production at its Chennai manufacturing facility, and this plant is also expected to play a key role in producing future Avinya-branded vehicles. Chery currently supplies platforms, components, and battery technologies to numerous automotive manufacturers worldwide.

The company is also a supply partner for JSW Motor, which is expected to introduce rebadged versions of Jetour electric SUVs in India. These models are likely to be imported and assembled at JSW's manufacturing facility in Maharashtra.