Range Rover SV Prices Slashed by ₹75 Lakh In India - Big Savings

Jaguar Land Rover India has reduced the prices of its top-spec luxury SUVs, including the Range Rover SV and Range Rover Sport SV. This move comes ahead of the implementation of the India-UK Free Trade Agreement (FTA), which is expected to significantly lower import duties on premium vehicles.

JLR Reduces Prices of Range Rover SV Models

Tata Motors-owned JLR India has revised pricing for its flagship SV lineup, making these ultra-luxury SUVs more accessible to buyers. The updated models also receive new ultra-metallic paint options available in gloss and satin finishes, further enhancing their premium appeal.

The Range Rover SV is now priced at ₹3.50 crore (ex-showroom), down from ₹4.25 crore, while the Range Rover Sport SV Edition is now available at ₹2.35 crore (ex-showroom), reduced from ₹2.75 crore. This marks a substantial price correction in the luxury SUV segment.

Impact of India-UK FTA

The price reduction is closely linked to the upcoming India-UK FTA. Previously, import duties on internal combustion engine (ICE) vehicles stood at around 110%. Under the new agreement, duties are expected to drop to 30% in the first year, gradually reducing to 10% over five years. However, the agreement includes import quotas. In the first year, imports will be capped at 20,000 units, which will gradually increase to 37,000 units by the sixth year.

Local vs Imported Models

JLR already manufactures several models in India, including the Range Rover Sport, Evoque, Velar, and Discovery Sport. These locally assembled models will not benefit from the FTA-related price cuts. On the other hand, fully imported models like the Defender and Discovery-manufactured in Slovakia-are also expected to remain unaffected in terms of pricing.

According to Rajan Amba, Managing Director of JLR India, the brand is extending the anticipated benefits of the FTA to customers early. This move reflects a customer-first approach and aims to make the aspirational SV portfolio more accessible.\

These price reductions are likely to boost demand for JLR's flagship SUVs in India, especially among premium buyers. By adjusting prices ahead of the official FTA rollout, JLR is strategically positioning itself to capture early demand in the luxury segment.

While the official implementation date of the India-UK FTA has not yet been announced, this move signals a shift towards more competitive pricing in India's high-end automotive market.