Hyundai Crosses 8 Lakh Connected Cars In India As Bluelink Subscription Grows

Hyundai, one of the pioneers in connected car technology, has achieved a significant sales milestone by crossing 8.32 lakh connected cars in India. Hyundai is providing connected car services through its Bluelink connected car feature.

Consumer preferences in India have changed drastically over the last five years, with buyers expecting modern technology and connected features at more affordable prices. South Korean automaker Hyundai, one of the leaders in the Indian car industry, is well known for its connected features through Bluelink services.

Hyundai Crosses 8 lakh connected cars in India

Now, the company has stated that it already has more than 8 lakh customers using Hyundai cars with connected features. More than 20% of its customers are even willing to pay for Hyundai Bluelink subscriptions after the end of the three-year complimentary period. This reflects that one in five customers continue with Hyundai's subscription-based Bluelink services even after the free three-year subscription ends.

Hyundai Bluelink Connected Tech

Bluelink was introduced in 2019 with the launch of the Hyundai Venue, and since then, every Hyundai car has been compatible with connected features. More than 8.32 lakh connected cars have been sold to date, reflecting the growing digital acceptance among consumers. With increasing digital adoption in India, consumers want to experience the same level of connectivity in their vehicles

These connected features have earned a strong reputation in the country by offering a wide range of functions such as a voice assistant, AI-powered native language voice support, smartphone integration, location sharing, vehicle monitoring, navigation support, Hyundai Pay, Digital Key, Digital Pay, home to car connectivity and much more.

All Hyundai models, including the Grand i10 Nios, Aura, i20, Venue, Exter, Creta, Alcazar, Creta Electric, and Ioniq 5, offer a connected car experience. The company says software-defined connected services will be the future of a smarter, safer, and more connected driving experience. Hyundai, as an integral part of the Indian automotive industry, will continue to support customers through its connected car technologies.