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Audi Cars To Get Costlier In India: Up To 2% Price Hike From April 1, 2026
Audi India has announced a new price hike for its cars starting from April 1, 2026. The German luxury car manufacturer will increase the prices of its vehicles by up to 2%, mainly due to rising input costs and currency fluctuations.
Audi Cars Price Hike From April 1
The Brand Director, Audi India, Mr Balbir Singh Dhillon, commented on the decision, stating, "Due to rising input costs and currency fluctuations, we are implementing a price adjustment of up to 2% effective from April 1, 2026. We remain committed to minimising the impact of the price hike on our customers." The brand remains one of the leading luxury car manufacturers in the Indian market. Earlier, its prime competitor, Mercedes-Benz, had also announced a 2% price hike for its models due to similar reasons.
Audi SQ8 Launch In India
Audi is also preparing to launch the Audi SQ8 in India on March 17, 2026. Bookings for the upcoming performance SUV have already commenced, with interested buyers required to pay a booking amount of ₹5 lakh through the brand's official website or authorised dealerships.
The SUV is expected to feature a 4.0-litre twin-turbo V8 petrol engine producing around 507 hp and 770 Nm of torque. The engine will be paired with an 8-speed automatic transmission and the brand's quattro all-wheel-drive system.
Some key highlights of the vehicle include adaptive air suspension, rear-wheel steering, sport differential, and red brake callipers with active stabilisation. The Audi SQ8 is expected to be priced between ₹1.8 crore and ₹1.9 crore (ex-showroom) and will likely rival models such as the Mercedes-AMG GLE 53 Coupe.
However, with rising input costs and currency fluctuations, the final pricing could see some adjustments. Luxury vehicles are gradually gaining popularity in the Indian market, particularly in the high-end segment. However, frequent price hikes could impact buyer interest in the long run.
Although the government has announced GST-related measures aimed at rationalising costs, fluctuations in currency values and higher production expenses could offset those benefits, keeping luxury car prices close to their earlier levels.
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