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Women In Motorsport: Meet The Pioneers Behind First To The Finish At Detroit 2025
The Women Automotive Summit: Detroit is set to feature an exciting new panel inspired by the Prime Video docuseries, "First to the Finish." Sponsored by Mazda, this session will highlight women making strides in motorsport and automotive innovation. Shea Holbrook, Heather Hadley, and Sally Mott will share their experiences in competitive motorsports. The panel will delve into race day excitement and the challenges of a male-dominated industry.
Jennifer Morrison from Mazda North American Operations will discuss Mazda's dedication to enhancing road safety and driving industry progress. The session, moderated by Shea Adam, is titled "First to the Finish: Safety On and Off The Track." It draws inspiration from the docuseries that follows women competing in the Mazda MX-5 Cup, showcasing their passion and achievements beyond racing.
The docuseries "First to the Finish" offers a unique glimpse into the journeys of women in motorsports. It aligns with the Summit's mission to empower women in the automotive sector. Shea Holbrook expressed enthusiasm about collaborating with Mazda on this project, stating it has elevated women's presence in motorsports on a national level.
"The popularity around women’s motorsports is continuing to grow. The opportunity to work with Mazda on the First to the Finish docuseries has allowed us to put the MX-5 Cup Championship series, our lives, and women in motorsports on a national playing field. It’s been an amazing opportunity to continue opening the door for other women who aspire to achieve their dreams."—Shea Holbrook, MX-5 Cup Team Owner, BSI Racing
Jennifer Morrison highlighted Mazda's commitment to safety as a core philosophy rather than just a feature. She emphasized how advanced technology aids drivers in achieving peak performance while ensuring safety through reinforced structures and comprehensive protection systems.
"At Mazda, safety isn’t just a feature—it’s a philosophy. I’m proud to lead our efforts in vehicle safety for a brand that consistently delivers some of the highest-rated cars on the road today. In First to the Finish, you witness these groundbreaking drivers pushing their limits, relying on cutting-edge technology to perform at their best. That same spirit drives our approach to safety engineering. Integrating advanced sensors, reinforced structures, and comprehensive occupant protection systems to help keep our drivers and passengers safe."—Jennifer Morrison, Director of Vehicle Safety, Mazda North American Operations
Event Details
This session is part of a broader programme at Women Automotive Summit: Detroit 2025. The event aims to gather over 400 leaders and innovators who will connect and share insights for shaping a progressive future in mobility.
| Event: | Women Automotive Summit: Detroit 2025 |
| Date: | 3rd June 2025 |
| Location: | Suburban Collection Showplace, NOVI, MI |
About Women Automotive Network
The Women Automotive Network (WAN) connects professionals globally across Europe, the US, Mexico, and over 150 countries. WAN fosters innovation and collaboration while addressing key challenges within the automotive industry.
Mazda North American Operations Overview
Mazda North American Operations manages sales and services across several countries from its headquarters in Irvine, California. With roots in Hiroshima, Japan, Mazda focuses on creating enriching experiences through its vehicles by centring its efforts around people.
Mazda operates through approximately 795 dealers across various regions including Canada managed by Mazda Canada Inc., Mexico managed by Mazda Motor de Mexico, and Colombia managed by Mazda de Colombia.
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