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VW, KONG, And VCA Charities Collaborate On Limited-Edition Dog Toy Inspired By ID. Buzz
A new limited-edition dog toy, inspired by the Volkswagen ID. Buzz, is now available for purchase through vw.com. This initiative is a collaboration between Volkswagen of America, KONG, and VCA Charities. For each toy sold, another will be donated to local shelters. Additionally, all net sales proceeds will support VCA Charities in aiding dogs across its nationwide network of animal shelters.
Volkswagen's Senior Vice President of Customer Experience & Brand Marketing, Rachael Zaluzec, expressed enthusiasm about the collaboration. "At Volkswagen, we believe in the power of connection–between people, and their pets. The ID. Buzz embodies that spirit, and this collaboration carries forward KONG’s wonderful origin story that began with a man, his best friend, and a VW bus," she stated. "We're delighted to partner with KONG and VCA Charities to extend this connection to those who need it most, ensuring that more dogs experience the love and joy they deserve."
The partnership between these organisations highlights a shared commitment to animal welfare. Brian Decker from KONG remarked on the significance of this collaboration: "At KONG, we believe that Dogs Need to Play, and this collaboration with VW and VCA Charities allows us to spread the joys of playtime while supporting a worthy cause." He added that celebrating National Puppy Day by giving back aligns perfectly with their values.
The origin story of KONG toys is intertwined with Volkswagen's history. Joe Markham's German Shepherd discovered a rubber axle stop from a Volkswagen Type 2 Bus in an auto repair shop in Denver. This discovery led to the creation of the popular KONG toy line. Today, nearly five decades later, Volkswagen has introduced the retro-inspired ID. Buzz as an homage to its iconic Type 2 Bus.
Kim Van Sync from VCA Charities emphasised their dedication to pet welfare: "VCA Charities is committed to the joy of pet ownership by helping pets find and remain in loving homes." She noted that support from Volkswagen and KONG enables them to provide enrichment for thousands of shelter dogs awaiting adoption.
The specially designed dog toy reflects the ID. Buzz's cabana blue colour and is priced at $13.99 plus taxes and shipping fees. It can be purchased through vw.com or Volkswagen’s enthusiast gear site drivergear.vw.com while supplies last.
Volkswagen's Broader Impact
Volkswagen Group of America operates over 600 independent U.S. dealers selling various models including Atlas Cross Sport and ID.4 vehicles produced at their Chattanooga facility in Tennessee. As one of Europe's largest automakers globally known for passenger cars production; they continue expanding their reach within automotive industry worldwide.
This initiative not only celebrates National Puppy Day but also strengthens ties between car enthusiasts and pet lovers alike through meaningful contributions towards improving lives of animals everywhere.
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