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Volvo EX30 Cross Country Unveiled: A New Experience For Adventurous Drivers
Volvo has introduced the EX30 Cross Country, a small electric SUV designed for adventure seekers. This vehicle was unveiled during a fireside chat with Fjällräven at a winter cabin in Sweden. The EX30 Cross Country combines the successful elements of the EX30 with rugged features, catering to those who wish to explore beyond urban areas, regardless of weather conditions.
The EX30 Cross Country is equipped with features that make it ideal for both city and off-road driving. It boasts zero tailpipe emissions and can charge from 10% to 80% in just 26 minutes. The car's height has been increased compared to the standard EX30, aiding navigation on rough terrains. Additionally, it offers all-wheel drive and larger wheels, including an optional 18-inch all-terrain tire.
Inside, the EX30 Cross Country is practical and tech-savvy. The doors feature large storage spaces due to relocated speakers integrated into the dashboard soundbar. A central storage tunnel can be adjusted for various uses, while a removable storage box under the rear seats doubles as a waste bin. The boot lid includes a 'Will it fit?' guide for easy packing.
The exterior design of the EX30 Cross Country reflects its capabilities. It features dark-coloured front shields and boot lids adorned with artwork inspired by Sweden's Kebnekaise mountain range. Skid plates and wheel arch extensions enhance its rugged appearance, signalling readiness for outdoor adventures.
Safety remains a priority for Volvo, with the EX30 Cross Country incorporating advanced safety technologies. It includes braking and steering support to avoid collisions with vehicles, pedestrians, or cyclists. A driver monitoring sensor alerts if distraction or fatigue is detected. Google Maps integration ensures easy navigation to remote locations.
Volvo's CEO Jim Rowan emphasised the importance of delivering more than just a vehicle: "We launched our first Cross Country car over 25 years ago... That’s why we want to deliver a fully rounded experience, not simply a car." This approach aligns with Volvo's commitment to providing durable vehicles suitable for all weather conditions.
Cross Country Experience Package
The launch of the EX30 Cross Country also introduces an experience package aimed at enhancing outdoor exploration. This package includes accessories like load carriers, roof baskets, all-terrain tires, and mudflaps. These offerings are designed to support customers' adventurous pursuits.
Jim Rowan noted the growing desire among people to connect with nature: "This is why with our new Cross Country Experience, we aim to create an entire ecosystem around those models." This initiative underscores Volvo's dedication to fostering adventure through comprehensive support for their customers.
Volvo Cars Overview
Founded in 1927, Volvo Cars is renowned globally for its commitment to sustainability and safety. With operations in over 100 countries, Volvo aims to become fully electric by 2040 while reducing its carbon footprint significantly. As of December 2024, Volvo employed around 42,600 people worldwide.
The company recorded impressive financial results in 2024, achieving SEK 27 billion in core operating profit and SEK 400.2 billion in revenue from selling 763,389 cars globally. Volvo Cars continues its journey towards sustainable mobility while maintaining high standards of safety and innovation.
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