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Volvo Cars Celebrates 70 Years In The United States With 'Our Volvo Story' Campaign And Sweepstakes
Volvo Cars is celebrating 70 years in the United States with a campaign called "Our Volvo Story." This initiative honours the contributions of employees, retailers, and customers who have shaped the brand's legacy since 1955. The first Volvo, a PV444, arrived in Long Beach, California, marking the beginning of this journey. Today, Volvo continues to focus on people-first design and sustainable innovation.
Participants can enter the "My Volvo EX90 Story" Sweepstakes from July 22 to September 8, 2025. This offers a chance to win a luxury all-electric Volvo EX90. The sweepstakes allows entrants to choose from three designs: "Classic Luxury" in Mulberry Red, "Scandinavian Calm" in Denim Blue, and "Nordic Cool" in Vapour Grey. Visit www.MyVolvoEX90story.com for more details.
The "Our Volvo Story" microsite features narratives from long-standing retailers and technicians who have worked with every model over the decades. Employees share stories of working alongside family members and entrusting Volvo with their most precious cargo. These stories highlight a community built on shared values and lasting connections.
"Everyone has a Volvo story," said Luis Rezende, President of Volvo Car Americas. "This is about honouring those who have been part of our journey, from families passing down their Volvos through generations to employees shaping the brand." He added that as they celebrate 70 years in the U.S., they invite consumers to create their own stories with a chance to win a new Volvo EX90.
To further commemorate this milestone, Volvo Cars has introduced a social media generator for fans. This tool allows users to create personalised anniversary posts using digital bumper stickers inspired by Volvo's legacy in America. These stickers reflect safety innovations and everyday adventures associated with the brand over seven decades.
Volvo Car USA LLC operates under its parent company based in Gothenburg, Sweden. It provides sales and support services across the U.S., including a manufacturing campus in South Carolina. This underscores its long-term commitment to the American market as a key player.
Volvo's Global Impact
In 2024, Volvo Car Group achieved record-breaking financial results with an operating profit of SEK 27 billion and revenue reaching SEK 400.2 billion. Global sales hit an all-time high of 763,389 cars sold worldwide. The company aims to become fully electric by reducing its carbon footprint significantly by 2040.
Founded in 1927, Volvo Cars is now one of the most recognised car brands globally, selling vehicles in over 100 countries. It trades on Nasdaq Stockholm under "VOLCAR B." As of December 2024, it employed around 42,600 full-time staff across various locations worldwide.
The celebration not only reflects on past achievements but also looks forward to future innovations and sustainability goals. With production plants in several countries including Sweden, Belgium, China, and the U.S., along with R&D centres in Gothenburg and Shanghai, Volvo continues its commitment to safety and environmental responsibility.
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