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Volkswagen Partners With UEFA Women’s EURO 2025 To Support Female Empowerment In Sports
Volkswagen is reaffirming its commitment to women's football by partnering with the UEFA Women’s EURO 2025. The tournament will take place in Switzerland from 2 to 27 July. Volkswagen's involvement extends beyond the championship, as it also supports seven of the participating national teams. Christine Wolburg, Chief Brand Officer, stated, "We have actively supported female empowerment and equality in sport for years."
Volkswagen's partnership with UEFA is not new; they were involved in the 2022 Women’s EURO in England. This ongoing collaboration highlights their dedication to promoting visibility and fairness in women's sports. Wolburg emphasised that sponsoring the event aligns with their long-standing support for women in football.
In addition to supporting women's football, Volkswagen aims to showcase its all-electric ID. family models during the tournament. This initiative seeks to introduce these vehicles to a global audience, leveraging the platform provided by the championship. The company aims to increase awareness of its electric models through this sponsorship.
Guy-Laurent Epstein, UEFA Marketing Director, expressed enthusiasm about Volkswagen's continued support. He noted that this partnership reflects a shared belief in the potential of women's football. Epstein highlighted that the collaboration would help deliver a record-breaking competition while fostering investment in women's sports.
Volkswagen's sponsorship extends to seven national teams: Germany, Switzerland, France, the Netherlands, Denmark, Finland, and Italy. In these countries, agreements have been established between Volkswagen importers and national football associations. This support underscores Volkswagen's commitment to promoting women's football at both national and international levels.
The upcoming UEFA Women’s EURO is anticipated to be highly successful, with expectations of record attendance and fan engagement across eight host cities in Switzerland. Alexandra Popp, a German national player and EURO ambassador for Volkswagen, praised the progress of women's football and acknowledged Volkswagen's role in supporting this growth.
Longstanding Commitment
Volkswagen has been a steadfast supporter of women’s football through initiatives like #KeinFrauenfußball (#NotWomensFootball). This campaign challenges language biases that differentiate between men's and women's football as if they were separate sports. Such efforts highlight Volkswagen's dedication to equality in sports.
The women’s team at VfL Wolfsburg has greatly benefited from Volkswagen's backing over the years. As a wholly owned subsidiary of Volkswagen AG, they have achieved significant success in European competitions. Their accomplishments include winning the UEFA Women’s Champions League twice and securing multiple national titles.
Volkswagen's Global Reach
Volkswagen Passenger Cars operates globally with production facilities in 12 countries. In 2024 alone, they delivered approximately 4.8 million vehicles worldwide. Their product lineup includes popular models like Polo and Golf alongside their electric ID. series. The company employs around 170,000 people globally.
Their ACCELERATE strategy focuses on becoming a leading brand for sustainable mobility solutions. With this approach, Volkswagen continues to innovate while maintaining its commitment to social responsibility through initiatives like supporting women’s sports.
This enduring partnership with UEFA underscores Volkswagen's dedication to advancing both sustainable mobility and gender equality in sports on an international scale.
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