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Volkswagen Introduces Driver Access Program Featuring Torsten Gross As Ambassador For Disability Inclusion
Volkswagen of America has introduced a new phase for its Driver Access program, welcoming Torsten Gross as its first ambassador. Gross, a quadriplegic race-car driver, is reshaping views on driving capabilities. The initiative offers up to $1,000 reimbursement for adaptive equipment on new or Certified Pre-Owned Volkswagen vehicles to eligible drivers with physical disabilities.
Gross, who has excelled in motorsports despite being a C6 quadriplegic, embodies the program's mission to redefine mobility. "As someone who’s experienced both the challenges and the triumphs of adaptive driving, I’m honored to join VW in a mission to help others find their way forward," said Torsten Gross. "Every time I get behind the wheel, whether it’s my race car or my street car, I’m reminded that possibilities are endless and through the Driver Access program, we’re opening that sense of freedom and confidence to even more Volkswagen drivers."
The Driver Access initiative aligns with Volkswagen's broader efforts for inclusivity through its Employee Resource Group (ERG), known as Volkswagen Inclusive Environment Workforce (VIEW). This group focuses on disability inclusion and equity within the workplace and beyond. By supporting underrepresented communities, Volkswagen aims to redefine mobility for individuals of all abilities.
Volkswagen is providing Gross with a 2025 GTI equipped with adaptive features tailored to his needs. As an ambassador, Gross will contribute his insights on product accessibility and engage in public speaking at events and forums. He will also be an internal speaker across Volkswagen Group’s workforce.
Rachael Zaluzec, SVP of Marketing & Customer Experience for Volkswagen of America, highlighted Gross's impact: "Torsten’s story is a powerful reminder that accessibility and performance can go hand in hand." His passion makes him an ideal partner as Volkswagen strives for more inclusive vehicle experiences.
Gross leads the Just Hands Foundation from Sharon, CT, alongside his wife Maggie and their dog Beau. The foundation encourages disabled individuals to take control of their lives metaphorically and literally by getting behind the wheel.
Volkswagen's Commitment
Volkswagen of America operates under Volkswagen Group of America, a subsidiary of Volkswagen AG. With headquarters in Reston, Virginia, it sells various models like Atlas and Jetta through over 600 U.S. dealers. Its Chattanooga facility produces models including Atlas Cross Sport and ID.4.
The global Volkswagen Group ranks among the largest passenger car producers worldwide and leads as Europe's top automaker. For more details about the Driver Access Program or other offerings, visit www.vw.com.
Gross's achievements extend beyond racing; he enjoys scuba diving and handcycling too. Since starting competitive driving in 2023, he has won numerous races while inspiring others not to let challenges hinder their goals.
This collaboration between Gross and Volkswagen represents a significant step towards making driving more accessible for everyone. By breaking down barriers in mobility through initiatives like Driver Access, they aim to empower more drivers with physical disabilities.
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