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Toyota Announces Year-Long Partnership With Latin GRAMMY Winner Ela Taubert For U.S. Tour
Toyota has announced a year-long collaboration with Colombian pop sensation Ela Taubert, coinciding with her debut album 'Preguntas A Las 11:11'. This partnership aims to enhance the music discovery journey for young fans and strengthen Toyota's support for emerging artists. Ela's U.S. tour, part of this collaboration, will soon be announced, offering fans a chance to experience her unique blend of Anglo pop and Latin music.
Ela Taubert, hailing from Bogotá, Colombia, is known for her minimalist vocal pop infused with alternative elements. Her music offers an emotional refuge for fans. In 2024, she opened for Karol G in Bogotá and won a Latin GRAMMY for 'Best New Artist'. She also performed a remix of "Cómo Pasó?" with Joe Jonas. In 2025, she was recognised as an "Artist to Watch" by Amazon Music, Pandora, and VEVO DSCVR.
Ela's collaboration with Toyota extends beyond her tour. She recently performed at the Sueños Music Festival in Chicago as the featured artist at the Toyota Music Den (TMD). This intimate space allowed fans to enjoy performances from emerging artists like DND from Miami and Eddie Zuko from California. The TMD also showcased vehicle activations featuring the Land Cruiser and Prius Prime plug-in.
Dedra DeLilli, vice president of marketing communications at Toyota, expressed excitement about the partnership with Ela Taubert. "Our partnership with Ela Taubert is an exhilarating step forward in our commitment to innovation and cultural connection," she stated. This collaboration aims to bring an immersive music experience that resonates with younger generations.
Ela will also feature in 'Sounds of the Road', presented by Toyota and SiriusXM®. This exclusive series highlights both emerging and established artists through performances and interviews. Ela's episode will be in Spanish, marking the first time a Latin artist is featured on the show.
Toyota's Legacy in North America
Toyota has been part of North America's cultural landscape for nearly 70 years. With over 64,000 employees across 14 manufacturing plants, Toyota has produced nearly 49 million vehicles in North America. In spring 2025, their North Carolina plant will begin manufacturing automotive batteries for electrified vehicles.
The company offers 32 electrified vehicle options, more than any other automaker. For more information about Toyota's initiatives and offerings, visit their official newsroom website.
Fans can stay updated on Ela Taubert's partnership with Toyota by following Toyota Latino on Instagram and Facebook. Exclusive content from Sueños Music Festival and details about her upcoming tour will be shared there.
This collaboration between Toyota and Ela Taubert not only supports emerging talent but also strengthens cultural connections through music. As Ela continues to rise in the Latin pop scene, this partnership promises exciting opportunities for both fans and the artist herself.
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