Toyota Land Cruiser 300 Officially Launched In India At Rs 2.31 Crore: GR-S Variant Also Available

Updated: Wednesday, February 19, 2025, 20:41 [IST]

The 2025 Toyota Land Cruiser 300, with its enhanced features and the latest off-road capabilities, has been officially introduced in India. This update comes at a time when the Japanese automaker had recently removed the SUV from its website, sparking curiosity among enthusiasts.

Now, with a starting price ranging from Rs 2.31 crore to Rs 2.41 crore, the Land Cruiser 300 returns with significant upgrades, including the introduction of the GR-S variant, specifically designed for off-road adventures, marking its debut in the Indian market.

Advanced Off-Road Capabilities and New Variants

Adding depth to its lineup, Toyota has introduced the GR-S variant of the Land Cruiser 300, priced at Rs 2.41 crore. This model is engineered for the off-road enthusiast, featuring front and rear differential locks, a more robust exterior, and an array of additional equipment designed for rugged terrains.

The GR-S stands out with its black exterior accents, an aggressive front bumper, new black alloy wheels, and distinctive GR badging, setting a new benchmark for luxury off-roading. Both the ZX and GR-S variants are now available for booking, offering buyers a choice between luxury and enhanced off-road performance.

The heart of the Land Cruiser 300 remains the powerful 309hp, 3.3-litre V6 diesel engine, coupled with a 10-speed automatic transmission that efficiently distributes power to all four wheels. This setup ensures that the updated LC 300 and the newly introduced GR-S variant retain the performance legacy of their predecessor, providing a seamless driving experience across various driving conditions.

Enhanced Features & Safety Updates

In terms of technology and comfort, the 2025 Toyota Land Cruiser 300 brings significant updates. The ZX variant now includes connected car technology and a digital instrument cluster, replacing the traditional analogue dials with a modern multi-info display, among other new features.

Additionally, Toyota has enriched the interior with a leatherette gear knob finish, contributing to the SUV's luxurious feel. On the safety front, both variants come equipped with Toyota's Level 2 autonomous driving assistance system (ADAS), including adaptive headlights, lane keep assist, autonomous braking, and adaptive cruise control, ensuring a safer driving experience.

The GR-S variant further enhances the off-road experience with additional features such as a powered tailgate, rear limited-slip differential, and advanced off-road technology, including crawl control, hill-start and descent assist, terrain modes, a four-camera off-road monitoring system, and active traction control. These features underscore Toyota's commitment to offering a versatile SUV that excels both on and off the road.

The 2025 Land Cruiser 300 comes in two exterior colour options – Precious White Pearl and Attitude Black. The interior of the GR-S variant boasts a striking black and dark red theme, while the ZX offers a choice between neutral beige and black, catering to diverse customer preferences.

Competitive Landscape & Price Point

With a notable increase in price from the previous model by Rs 21 lakh, the 2025 Land Cruiser 300 sets a new standard in the luxury SUV segment. Despite not having direct competitors in India, it positions itself against luxury off-roading vehicles such as the Range Rover and Mercedes-AMG G 63, offering a distinctive blend of luxury and off-road capability for up to five passengers.

This price adjustment reflects the substantial upgrades in features, safety equipment, and the introduction of the off-road-centric GR-S variant, enhancing its appeal to a broader audience of luxury SUV enthusiasts.

DriveSpark Thinks

The 2025 Toyota Land Cruiser 300, with its advanced features, robust engine, and the introduction of the off-road-focused GR-S variant, reaffirms Toyota's commitment to innovation and excellence in the automotive industry. This launch not only broadens the choices for luxury SUV buyers in India but also sets a new benchmark for performance, safety, and comfort in the segment.