Toyota Fortuner & Legender Neo Drive Launched In India At Rs 44.77 Lakh

Toyota has unveiled the Fortuner and Fortuner Legender's latest Neo Drive editions, featuring the brand's first mild-hybrid technology within the Fortuner lineup. This innovation comes with a 48V mild-hybrid system aimed at boosting fuel economy and driving dynamics.

The Fortuner Neo Drive is available for Rs. 44.77 lakh, and the Legender Neo Drive at Rs. 50.09 lakh, positioning them strategically in Toyota's product range. The former sits just below the GR-S version, and the latter now tops the Legender lineup, both prices being ex-showroom.

Legender Hybrid

48V Mild-Hybrid System

The newly introduced 48V technology pairs with Toyota's 2.8-litre diesel engine, promising to enhance fuel efficiency while reducing emissions. This system incorporates a belt-integrated starter generator along with a lithium-ion battery, which together facilitate smoother acceleration at low speeds, quieter operation, and greater efficiency. The design allows for the battery to recharge during deceleration, capturing energy typically lost and adding to braking performance.

A notable addition is the Smart Idle Start-Stop feature that cuts the engine off when the car is not moving, further boosting fuel efficiency and lowering emissions. The inclusion of the Multi-Terrain Select system enables the adjustment of throttle response, braking, and traction control for optimal performance across different driving surfaces.

Enhanced Features & Capabilities

Beyond the mild-hybrid technology, Toyota has enriched the Fortuner and Fortuner Legender Neo Drive models with a suite of updates. These enhancements include the integration of a 360-degree camera and a wireless charging pad for smartphones, alongside the introduction of Neo Drive badging on the vehicle's exterior, marking the new variants distinctly.

Varinder Wadhwa, Vice President, Sales-Service-Used Car Business at Toyota, commented on the launch, stating, "The introduction of the new Neo Drive 48V grade in both models marks yet another milestone in our journey. As a segment-first, it underscores our commitment to delivering ever-better cars that align with evolving customer lifestyles, while also reinforcing Toyota's multi-pathway approach toward carbon neutrality. Through practical, future-ready mobility solutions, we strive to enhance customer value and contribute meaningfully to a more sustainable tomorrow."

The introduction of these vehicles reflects Toyota's dedication to innovation and its vision for a sustainable future. By integrating mild-hybrid technology, Toyota not only aims to enhance the driving experience but also to contribute to environmental conservation through more efficient vehicles.

DriveSpark Thinks

Toyota's launch of the Fortuner 'Hybrid' and Fortuner Legender 'Hybrid' variants with mild-hybrid technology signifies a significant step forward in the automotive industry's journey towards sustainability. These models blend performance with efficiency, offering a glimpse into the future of eco-friendly transportation while providing drivers with advanced features for an improved driving experience.

Article Published On: Monday, June 2, 2025, 18:38 [IST]
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