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Tire Rack Announces Multi-Year Sponsorships With WeatherTech Raceway Laguna Seca To Enhance Fan Experience
WeatherTech Raceway Laguna Seca has announced two major sponsorship deals with Tire Rack. The agreements include naming rights for the iconic "Tire Bridge" and title sponsorship of the TireRack.com Monterey Sportscar Championship from May 9-11. These partnerships aim to enhance the raceway's infrastructure and guest experiences, aligning with a broader plan to improve services for motorsports enthusiasts.
Tire Rack, based in South Bend, Indiana, is a leading independent tire tester and direct-to-consumer retailer. They offer a seamless online shopping experience with competitive pricing and convenient installation options through a vast network of authorized installers. Their mobile tire installation service further enhances customer convenience by bringing installation directly to them.
Since 2022, Tire Rack has been an associate sponsor for Team Penske in the NTT INDYCAR SERIES. This summer, the series will return to Monterey for the INDYCAR Grand Prix of Monterey from July 25-27. Tire Rack also supports various professional and amateur motorsports across the nation, catering to automotive enthusiasts' tire, wheel, and suspension needs.
The partnership with Friends of Laguna Seca aims to upgrade the pedestrian bridge at the track. This refurbishment is part of a multi-year plan to boost operational performance and create new experiences for guests and partners. The bridge will prominently feature Tire Rack branding as part of this initiative.
Lauri Eberhart, CEO of Friends of Laguna Seca, expressed enthusiasm about collaborating with Tire Rack. "We are proud to partner with Tire Rack for a long-term relationship and as a key corporate ally in executing our improvement plans," she said. The focus is on enhancing fan experiences while delivering memorable on-track moments.
Woody Rogers, Tire Rack's senior vice president of Marketing, highlighted the synergy between their brand and Laguna Seca's culture. "The famous bridge is symbolic of our core business," he noted. He emphasised that their independent tire testing results are a valuable resource for consumers.
About WeatherTech Raceway Laguna Seca
WeatherTech Raceway Laguna Seca is renowned globally as a premier motorsport venue located in Monterey, California. Managed by Friends of Laguna Seca, it hosts top-tier racing events amidst scenic hills. Known for its challenging turns like the Corkscrew, it offers thrilling experiences for drivers and fans alike.
Tire Rack was acquired by The Reinalt-Thomas Corporation in 2021. This corporation operates over 1,200 retail locations under Discount Tire and America's Tire brands. It also owns full-service auto repair operations such as Dunn Tire and Suburban Tire.
Tire Rack's Growth and Consumer Resources
Founded in 1979 as a single retail store in Indianapolis, Indiana, Tire Rack has expanded significantly. It now operates over 2.9 million square feet across 12 distribution centers nationwide. Their inventory includes products from 26 major tire brands and nearly 60 wheel brands.
The company conducts extensive tire testing at its facilities in Indiana, Texas, and Michigan. Results are published online to help consumers make informed purchasing decisions. With over 200,000 consumer surveys representing more than 2.9 billion miles of real-world data, they offer unmatched insights into tire performance.
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