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Tedros Mengiste Takes Role As Chief Operating Officer Of Genesis Motor North America
Tedros Mengiste has been appointed as the chief operating officer of Genesis Motor North America. He will oversee sales, after-sales, marketing, and growth strategies for Genesis in the U.S. and Canada. Mengiste will report directly to Randy Parker, CEO of Hyundai and Genesis Motor North America.
"Under Ted’s leadership, Genesis continues to reach new heights and achieve record-breaking sales in a very competitive luxury market," said Parker. "I’m excited to work closely with Ted to further the Genesis brand’s rapid ascent in the North American region. I look forward to Ted’s stewardship of the brand’s introduction of new models, expanded network of dedicated retail facilities, and continued focus on delivering an exceptional customer experience."
Mengiste joined Genesis Motor America in March 2020 as executive director of sales operations. He was promoted to vice president of sales operations in 2022. Under his guidance, Genesis achieved its best-ever annual U.S. sales with 75,003 vehicles sold this year, marking an 8% increase from last year.
In December alone, Genesis reported its highest monthly sales with 8,159 vehicles sold. Mengiste has played a crucial role in expanding the brand's U.S. retail network, which now includes over 60 facilities with more under development.
To enhance customer experience and support retail partners better, Mengiste has significantly grown the U.S. field team. In 2020, there were 28 dedicated field operations team members; today, that number has increased to 95 across the United States.
Mengiste brings 28 years of automotive industry experience to his role at Genesis. Before joining Genesis, he served as regional vice president at Infiniti and held various executive roles at Nissan Motor America and Ford Motor Company.
Leadership Transition
Claudia Márquez, who previously held the COO position at Genesis Motor North America, has been promoted within the group. She will now lead Hyundai's U.S. business operations and customer-focused growth strategies as COO of Hyundai Motor America.
Mengiste holds an MBA from the University of Michigan and a bachelor’s degree in business marketing from Indiana University. His expertise spans national and regional sales strategy, field operations, market representation, and product and consumer marketing.
Genesis Brand Overview
Genesis is a global automotive brand known for its design excellence, safety standards, refined performance, and innovation while focusing on sustainability. The brand draws inspiration from Korean hospitality by treating customers as "son-nim" or honored guests.
The brand offers a range of award-winning SUVs, sedans, and electric models through over 200 independent U.S. retailers and more than 30 Canadian distributors. It also operates over 60 standalone retail facilities across North America with many more planned.
The appointment of Tedros Mengiste marks a significant step for Genesis as it continues its expansion in North America while maintaining its commitment to delivering exceptional customer experiences through innovative products and services.
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