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Subaru UK & Ireland Partners As Title Sponsor For Keswick Mountain Festival 2025
Subaru UK and Ireland have announced their partnership with the Keswick Mountain Festival (KMF25) as the title sponsor for 2025. This event, scheduled from 16th to 18th May, will attract over 15,000 visitors to the Lake District. It offers a mix of live music, sports competitions, outdoor activities, and family-friendly camping. Subaru's involvement aligns with their brand values of "safe, tough, and fun."
As the title sponsor, Subaru will support the Open 5 Adventure Race on Sunday, 18th May. This five-hour race involves trail running, mountain biking, and navigation. Participants can compete solo or in pairs for prizes awarded to top scorers. The festival provides an ideal setting for Subaru to showcase its vehicles amidst the rugged terrain of the Lake District.
Festival attendees will have the opportunity to explore Subaru's latest models. The all-new 2025 Subaru Forester will be on display, appealing to those with an active lifestyle. Visitors can also capture memorable moments at a Subaru-branded vantage point overlooking the stunning mountain scenery.
The heart of the Keswick Mountain Festival is the Festival Village in Crow Park. It offers breathtaking views of Derwentwater and surrounding fells. The event opens at noon on Friday and at 9:00 AM on Saturday and Sunday. Public access is available during daytime hours until 5:00 PM when ticketed entry begins for evening music and talks.
Jamie Simpson, Marketing & Commercial Director at Keswick Mountain Festival, expressed excitement about Subaru's sponsorship. "We’re absolutely thrilled to welcome Subaru UK & Ireland as title sponsor for KMF25," he said. "Their commitment to adventure and connection with the outdoors aligns perfectly with everything our festival stands for."
Subaru's Commitment to Adventure
Lyndsey Flood, Head of Marketing at Subaru UK and Ireland, shared enthusiasm for this partnership: "We're delighted to have partnered with the Keswick Mountain Festival... KMF25 really is the perfect fit for our brand." She highlighted how this collaboration allows Subaru to bring their philosophy to life against a backdrop of adventurous living.
The event concludes at 5:00 PM on Sunday, 18th May. Located at Crow Park in Keswick (CA12 5DJ), it promises an exciting weekend filled with activities that embody both adventure and community spirit.
Since its inception in 1954, Subaru has been dedicated to creating vehicles that cater to everyday life challenges while ensuring safety and reliability are engineered into every model they produce.
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