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Subaru Achieves Top Ranking As Automotive Brand In Forbes Best Brands For Social Impact For 2025
Subaru of America, Inc. has been acknowledged for the third consecutive year as one of the top three brands on Forbes' 2025 Best Brands for Social Impact list. This recognition highlights Subaru's dedication to community involvement and social responsibility, particularly in the automotive sector. The list, developed with HundredX, showcases companies that consumers believe are committed to giving back.
The survey evaluated over 3,900 brands based on values such as trust, sustainability, and community support. More than 4.4 million ratings were collected from 165,000 consumers. Respondents independently nominated brands that they felt integrated social impact into their business strategies while aligning with customer values.
Jeff Walters, President and COO of Subaru of America, expressed pride in being recognized alongside other purpose-driven brands. He stated: "Giving back is at the heart of our company, and we’re proud to stand alongside other purpose-driven brands. Being ranked as the No. 1 automotive brand for the third consecutive year is a testament to the meaningful impact that our retailers are making in their local communities every day."
The Subaru Love Promise initiative plays a crucial role in the company's mission to be More Than a Car Company. This initiative partners with organizations to create lasting change in communities across the nation. Subaru's commitment is reflected in its zero-landfill manufacturing plants and its efforts to support wildlife habitats.
Forbes conducted its Best Brands for Social Impact survey between March 2024 and February 2025. Participants rated consumer brands on quality, value, and customer service among other factors. This survey underscores how companies can align their core strategies with social impact goals.
Subaru's Legacy of Giving
Subaru of America operates under the umbrella of Subaru Corporation of Japan and is headquartered in Camden, N.J. The company distributes vehicles through approximately 640 retailers across the U.S., emphasizing environmentally friendly practices by manufacturing products in zero-landfill facilities.
Over two decades, Subaru of America and its foundation have donated more than $320 million to various causes important to the Subaru family. Employees have also contributed over 100,000 volunteer hours, reinforcing Subaru's commitment to making a positive difference globally.
Subaru remains dedicated to being More Than a Car Company by supporting communities and customers nationwide through initiatives like the Subaru Love Promise. This vision aims to show love and respect while enhancing community well-being.
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