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Subaru Joins 2025 Overland Expo As Title Sponsor Offering Unique Experiences And Workshops
Subaru of America Inc. has announced its role as the title sponsor for the 2025 Overland Expo, a renowned outdoor travel event. This partnership will showcase Subaru's latest adventure models, including the 2025 Subaru Forester Hybrid and Wilderness editions of the Outback, Crosstrek, and Forester. The event will highlight Subaru's commitment to off-road adventures and provide a platform for enthusiasts to explore vehicle customisation options.
The Overland Expo will serve as a vibrant hub for adventurers, featuring workshops, live podcast recordings, and exclusive giveaways. Attendees can expect to engage with experts on topics like off-roading techniques, pet safety during travel, and efficient camp setups. Subaru aims to capture the adventurous spirit of its owners by offering insights into what makes their vehicles leaders in affordable off-roading.
Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc., expressed enthusiasm about the event: "We are all-in on off-road adventure, and excited to join the thousands of Subaru owners making their way to Overland Expo, a destination event for outdoor enthusiasts. With our unique onsite experiences, Subaru is ready to amplify our customers’ stories and show our appreciation for their dedication to our brand."
In line with its "More Than a Car Company" ethos, Subaru will collaborate with local shelters at each event stop to facilitate pet adoptions. Additionally, workshops on pet travel safety will be conducted alongside complimentary dog treats and water stations. These efforts support the Subaru Loves Pets initiative by ensuring pets are safe and comfortable during travels.
The 2025 Overland Expo series schedule includes stops in Costa Mesa (March 15-16), Flagstaff (May 16-18), Redmond (June 27-29), Loveland (August 22-24), and Arrington (October 3-5). Each location promises unique experiences for attendees.
Exclusive Perks for Subaru Fans
Certain locations will offer exclusive perks for lucky Subaru fans. These include an evening reception and access to Camp Wilderness—a camping area reserved for Subaru owners where they can enjoy complimentary food, beverages, and yoga classes.
Subaru of America Inc., headquartered in Camden, N.J., operates as an indirect subsidiary of Japan's Subaru Corporation. It distributes vehicles through around 640 retailers across the U.S., with all products manufactured in zero-landfill plants. The company is committed to environmental sustainability and community support through initiatives like the Subaru Love Promise.
Over two decades, SOA and its foundation have contributed over $320 million to various causes important to the Subaru community. Employees have also dedicated over 100,000 volunteer hours towards these efforts. Through these actions, Subaru strives to be more than just a car company by positively impacting society.
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