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Subaru Of America Reports July 2025 Vehicle Sales Up By 4.5 Percent Driven By Crosstrek And Forester Success
In July 2025, Subaru of America reported a 4.5% increase in vehicle sales compared to the previous year, driven by strong performances from Crosstrek and Forester models. Year-to-date sales also showed a slight growth.
Subaru of America, Inc. (SOA) reported a notable increase in vehicle sales for July 2025, with a total of 54,035 units sold. This marks a 4.5% rise compared to July 2024's figure of 51,702. Year-to-date sales reached 375,810, showing a slight growth of 0.5% over the same period last year.
The Crosstrek model led the sales figures for the third consecutive month, achieving its best-ever July with 17,628 units sold. This represents a significant 15.1% increase from July 2024. The Outback followed closely with 14,982 vehicles sold, marking a 5.5% rise compared to the previous year.
Forester also experienced an upswing in sales, with an 11.3% increase over last year and a total of 11,886 units sold. Solterra had its best month ever as well, with sales up by an impressive 23.9%. Legacy saw positive growth too, with a 6.6% increase in sales.
Jeff Walters, President and COO of Subaru of America, Inc., highlighted the company's dedication to community engagement and environmental initiatives: "Our dedicated retailers delivered a strong month of sales, remaining focused on what sets Subaru apart – trusted performance and a deep commitment to our communities."
Subaru continues its charitable efforts through initiatives like Subaru Loves Learning®, now in its fifth year. These efforts aim to build relationships and make meaningful impacts both in educational settings and within showrooms.
Diverse Vehicle Offerings
Troy Poston, Senior Vice President of Sales at SOA, remarked on the brand's diverse offerings: "Another standout month for Crosstrek, Forester, and Outback proves that drivers continue to turn to Subaru for vehicles that are safe, affordable, and built to last." He noted that new models include gas, hybrid, and electric options.
{TABLE_X}The table above details monthly and year-to-date sales figures for various Subaru models. Notably, Ascent saw a decline in both monthly (-28.7%) and year-to-date (-23.9%) sales compared to last year.
About Subaru of America
Subaru of America is an indirect subsidiary of Japan's Subaru Corporation. Based in Camden, N.J., it distributes vehicles through around 640 U.S. retailers. All products are made in zero-landfill plants like Subaru of Indiana Automotive.
The company follows the Subaru Love Promise®, aiming to support communities nationwide through donations exceeding $340 million over two decades and more than 115,000 volunteer hours logged by employees.
Subaru remains committed to being "More Than a Car Company®," striving for positive global impact through sustainable practices and community support initiatives.
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