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Subaru Of America And Operation Warm Recognised With 2025 Gold Halo Award For Service To Children In Need
Subaru of America, Inc. and Operation Warm have been recognised with the 2025 Gold Halo Award for Best Direct Service Initiative. This accolade, presented by Engage for Good, acknowledges outstanding collaborations between businesses and nonprofits that achieve tangible benefits for society. Their joint efforts in 2024 provided new coats, shoes, and socks to over 150,000 children across the United States.
The partnership involved more than 630 Subaru retailers nationwide as part of the Subaru Loves to Help initiative. These events not only offered physical warmth but also emotional support, fostering a sense of community among participants. Subaru's commitment to being More than a Car Company aligns with Operation Warm's mission to deliver More Than a Coat by offering comprehensive support and hope.
Alan Bethke, Senior Vice President of Marketing at Subaru of America, Inc., expressed pride in the recognition received for their collaboration with Operation Warm. "We are proud to be recognized for our partnership with Operation Warm, an organization that inspires our devotion to helping those in urgent need," he stated. He emphasised the importance of providing comfort through clothing donations and acknowledged the role of dedicated retailers in this effort.
Operation Warm has been dedicated to providing warmth and confidence through new clothing items for over 25 years. The nonprofit has reached over 6 million children in more than 4,000 communities nationwide. Their mission extends beyond physical warmth by empowering children and families with essential resources.
Grace Sica, Executive Director of Operation Warm, highlighted the significance of their partnership with Subaru: "Being honored with this award in our second year of partnership with Subaru says a lot about the impact we are making together." She noted how these donations offer emotional support beyond physical warmth and expressed gratitude for the award.
The Halo Awards ceremony took place on April 24, 2025, during Engage for Good’s annual gala. This event celebrates initiatives that go beyond intentions to create measurable impacts on both business and society.
About Subaru and Operation Warm
Subaru of America is a subsidiary of Japan's Subaru Corporation. Based in Camden, N.J., it distributes vehicles through around 640 U.S. retailers. Known for its zero-landfill manufacturing plants, including one recognised as a wildlife habitat by the National Wildlife Federation, Subaru is committed to community support through its Love Promise vision.
Operation Warm is a national nonprofit focused on empowering underserved children by connecting them with vital community resources. For more than two decades, they have provided new coats and clothing items to children in need across the nation.
This collaboration between Subaru and Operation Warm exemplifies how strategic partnerships can make a significant difference in communities by addressing urgent needs while fostering hope and confidence among those served.
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