Subaru Of America Reports June 2025 Sales Results With Crosstrek Leading Performance
Subaru of America, Inc. (SOA) announced vehicle sales of 46,515 units for June 2025, marking a 15.8% decline from June 2024's 55,228 units. Year-to-date sales reached 321,775, slightly down by 0.2% compared to the same period in 2024. Despite the overall decrease, the Crosstrek model achieved its best-ever June with sales of 15,994 vehicles, a rise of 5.7% over June 2024.
The Crosstrek remained Subaru's top-selling model in June. Forester also showed positive growth with a 2.1% increase from the previous year, selling 11,343 units. Outback followed closely with sales of 10,608 vehicles. These models continue to meet customer demands for safety and reliability.

Jeff Walters, President and COO of SOA, expressed gratitude towards Subaru retailers for their dedication in June. He highlighted their role in building lasting relationships with customers and noted their recognition in the annual Corporate Impact Report for prioritising quality and community impact through the Subaru Love Promise.
Other models experienced varied performance in June. The Ascent saw a significant drop of 38.4%, while BRZ sales decreased by 15.2%. Impreza sales fell by 16.6%, and Legacy saw an 8.2% decline. However, some models like BRZ and Solterra showed year-to-date growth with increases of 17.8% and 20.7%, respectively.
{TABLE_X}Troy Poston, Senior Vice President of Sales at SOA, emphasised that Forester and Crosstrek have excelled in the first half of 2025 by fulfilling customer needs for safety and longevity. He stated that Subaru retailers are trusted resources that strengthen the Subaru family through their expanding lineup.
Commitment to Community and Environment
Subaru of America is headquartered in Camden, N.J., operating as an indirect subsidiary of Subaru Corporation of Japan. It distributes vehicles through about 640 retailers across the U.S., focusing on environmental sustainability with zero-landfill manufacturing plants.
The company is committed to community support through initiatives like the Subaru Love Promise and has donated over $340 million to various causes over two decades. Employees have contributed more than 115,000 volunteer hours to support these efforts.
Subaru remains dedicated to being "More Than a Car Company" by striving to make positive impacts on society and the environment.


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