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Subaru Of America Achieves 7.1 Percent Sales Growth In December 2024 And Year-End Success
Subaru of America, Inc. (SOA) announced a sales increase for the 29th consecutive month, with 61,871 vehicles sold in December 2024. This marks a 7.1% rise compared to December 2023's sales of 57,764 units. For the entire year of 2024, Subaru achieved a total of 667,725 vehicle sales, reflecting a growth of 5.6% over the previous year.
Jeff Walters, President and COO of Subaru of America, Inc., expressed gratitude for the collective effort that led to these achievements. He stated: "In a true team effort, our dedicated retailers, distributors, team members, and parent company, Subaru Corporation, came together to make the goals we set for 2024 a reality. There is no doubt our high standards for quality, reliability, and safety contributed to another successful year."
The Crosstrek emerged as Subaru's top-selling model by volume in 2024 with record sales of 181,811 units, marking a 14% increase. The Forester was the best-selling carline in December and concluded the year with sales totaling 175,521 units, up by 15%. Additionally, the Outback recorded annual sales of 168,771 units in 2024, showing a growth of 4%.
The Solterra EV also showed significant progress in its second full year on the market. It achieved its highest-ever December and annual sales figures with a total of 12,447 units sold throughout the year—a notable increase of 40% from the previous year.
Subaru's annual Share the Love Event played a crucial role in boosting December sales. During this event, $250 is donated for every new Subaru vehicle purchased or leased to one of several national charities chosen by customers. These include ASPCA®, Make-A-Wish®, Meals on Wheels America®, and the National Park Foundation®. Retailers can also select local charities to receive additional donations.
This initiative has been running for 17 years and aims to surpass $320 million in cumulative donations since its inception in 2008. Final donation results for the Share the Love Event are anticipated in March.
Sales Figures Breakdown
{TABLE_X}Troy Poston, Senior Vice President of Sales at Subaru of America, Inc., acknowledged everyone involved in achieving another successful year. He remarked: "I’d love to thank everyone who played a role in making 2024 another strong year of sales growth. We are eager to continue delivering on our priority of producing quality vehicles for our customers as even more of them join the Subaru family."
Subaru operates through about 640 retailers across the United States and maintains zero-landfill manufacturing plants. The company is committed to environmental sustainability and community support through initiatives like the Subaru Love Promise.
Over two decades, SOA and its foundation have donated over $320 million to various causes important to their community. Employees have also contributed more than 100,000 volunteer hours during this period.
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