Sportif Suzuki Celebrates 45-Year Milestone As A Trusted Dealer In Oxfordshire
Sportif Suzuki, located in Long Hanborough, is marking 45 years as a reliable Suzuki dealer. Since 1979, the dealership on Witney Road has offered Suzuki vehicles and exceptional service. Over the years, it has operated under various names, including Hotson Suzuki and John Bowtell Suzuki, before becoming Sportif Suzuki in August 2000.
Nick Allen, who became Managing Director of Sportif Suzuki in 2001, initially joined as Dealer Principal/General Manager. In 2018, he and his wife Annie acquired the dealership. Under their leadership, Sportif Suzuki has flourished and was recently named Dealer of the Year for their region at Suzuki’s National Dealer Conference.
The award at the conference was based on a nationwide evaluation of all Suzuki dealerships. Key criteria included sales performance and customer experience. During the event, Sportif Suzuki also received recognition for its enduring loyalty to the brand.
Nick Allen expressed pride in their achievements: "We’re so proud of what we’ve achieved here and the legacy that has been created to date. We’d like to thank all our customers who have put their trust in us since 1979, our team of employees here at the dealership for their amazing hard work and commitment and of course Suzuki GB themselves for their continued support."
Despite changes in management over 45 years, Sportif Suzuki's commitment to outstanding customer service remains unchanged. Nick Allen emphasised this dedication to providing excellent experiences for customers in Oxfordshire.
David Kateley, Director Automobile at Suzuki, praised Sportif Suzuki's dedication: "We’re thrilled to be able to recognise the longstanding loyalty and efforts of the Sportif Suzuki team. This is an incredible milestone that has been reached in our 45-year partnership with the dealer, and we thank all who have played a part in this success over the years."
The dealership's journey from its early days to its current success highlights its resilience and dedication to quality service. The recognition from both customers and industry peers underscores its significant role within the community.


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