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Škoda UK Becomes Chelsea Women's First Back Of Shirt Partner For 2025/26 Season
Škoda UK has strengthened its partnership with Chelsea Women by becoming the Official Back of Shirt Partner starting from the 2025/26 season. This collaboration marks the third consecutive season of their alliance, highlighting Škoda's commitment to supporting women's sports. The Škoda logo will debut on the team's shirts during the final game of the 2024/25 season and continue into the next.
The partnership extends beyond shirt branding. Players and staff from Chelsea Women's First Team and Academy will have access to Škoda's all-electric Enyaq range and Kodiaq iV plug-in hybrid models. This initiative supports their transportation needs while promoting sustainable mobility.
Škoda UK will continue as the title sponsor for the "We Are Chelsea" podcast, enhancing digital content offerings. Exclusive player-focused content will be shared across official social media channels of both Chelsea Women and Škoda UK, engaging fans worldwide.
On matchdays, Škoda's presence will be evident through signage and advertising at Stamford Bridge and Kingsmeadow. A unique feature includes a Škoda model leading the team bus into Stamford Bridge, symbolising their shared journey.
Kirsten Stagg, Head of Marketing at Škoda UK, expressed pride in partnering with Chelsea Women. She stated, "We’re proud to partner with the exceptional Chelsea Women team and look forward to seeing the Škoda logo displayed proudly on the back of the players’ shirts." This partnership aligns with Škoda’s values and commitment to excellence.
Giulia Mazzia, Commercial Director for Chelsea FC Women, highlighted their excitement about extending this partnership. "We are delighted to extend our partnership with Škoda UK, a brand that has valued and championed women’s sports for years," she said. The collaboration aims to innovate and integrate partners into club operations effectively.
Škoda's Broader Vision
Škoda Auto is navigating a new decade with its Next Level – Škoda Strategy 2030. It aims to become one of Europe's top five best-selling brands by 2030 through an attractive lineup in entry-level segments and additional electric models.
The company operates globally, delivering over 926,000 vehicles in 2024 alone. As part of the Volkswagen Group for three decades, Škoda contributes significantly by manufacturing components like MEB battery systems used across various brands within the group.
Škoda's support for women's sports extends beyond football. It has been a long-time supporter of professional female cycling events like Tour de France Femmes. Additionally, it nurtures emerging talent through initiatives such as previous Cycling Academy programmes.
Chelsea Women's New Ambassadors
To further strengthen ties with football, Škoda has appointed five Chelsea Women players as brand ambassadors: Niamh Charles, Aggie Beever-Jones, Ashley Lawrence, Zećira Mušović, and Mayra Ramírez. These ambassadors will participate in digital content creation, community events, and staff engagements.
This strategic move underscores Škoda’s dedication to promoting women's sports while fostering community engagement through meaningful partnerships.
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